Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
Curious about the Ironman 70.3? One writer shares their honest experience, from training to race day and everything they didn’t expect.
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
The LA-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California.
Tracy Anderson's Rheametis reformer introduces multidirectional, spring-based resistance for intuitive, sculptural movement and smarter strength training.
Stephen Wright joins Farrynheight as executive director to lead strategy, growth, and client experience in the agency’s next chapter.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.
With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.
Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.
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