Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Ultrahuman combines traditional bloodwork with continuous data from wearables, bridging the gap between testing and day-to-day behavior.
As loneliness reaches record levels, particularly among younger people, fitness brands like Hyrox are delivering more than just workouts.
Retreat-goers will get the chance to sweat, reset and reconnect with Kira Stokes this July at the luxe Berkshires resort.
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
The eight-pack of Pressed Juicery plant-based smoothies is rolling out to more than 550 Costco clubs this summer.
As whole-body MRI gains traction in the realm of proactive health screening, a new venture led by physicians hopes to improve both the accuracy and experience of diagnostic imaging. CoreViva, founded by radiologists Dr. A. Alexander and Dr. Brian Tsui, officially opened its flagship clinic in Newport Beach, California, this month after operating in stealth...
A report from Syracuse University predicts staggering growth for the racket sport commonly described as a mix between tennis and squash.
In her new book "Lift," longtime Wall Street Journal reporter Anne Marie Chaker explores the power of strength training for women.
At the ATN Innovation Summit, industry leaders explored how operators are navigating the increasingly complex world of wellness and recovery.
A new white paper from Jimini Health outlines principles for responsible artificial intelligence use in therapy settings.
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