Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Pilates is ClassPass's most-booked workout for the second year in a row, with reservations surging 84% since 2023.
From sleep tech to supplements, these Memorial Day fitness sales offer smart upgrades for exercise, recovery and wellness.
Tone House's Turf Wars brings a fresh format for first-time competitors and a new push for charitable giving.
From gut health resets to hormone-friendly supplements, these fitness and wellness brands are turning Mental Health Awareness Month into action-packed support for mind and body.
Peloton and bestselling author and podcast host, Mel Robbin,s teamed up for a Peloton walk celebrating movement, mindset and mental health.
Proper Hotels goes seed oil-free in all kitchens, launching a new wellness era with Zero Acre Farms and elevated guest experiences
Peloton chief content officer Jen Cotter shares what's coming to the brand's New York studios, and what it could mean for the future.
With immersive temperature control, zero-gravity elevation, surround-sound relaxation and real-time health monitoring, Pod 5 aims to transform sleep.
The collaboration brings Gainful’s tailored supplements into Chelsea Piers cafés, smoothies and member experiences.
Soccer player Ali Riley has partnered with female health company Mira to shed light on the challenges female athletes face.
Sign Up to Our Newsletter