Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
These 10 United States cities are best positioned for extreme health and longevity, and this is every reason why.
Out2Win has announced a seed funding round to drive athlete insights for brands, agencies and universities.
The Whoop x Solidcore activity will better capture insights from the workout for members with wearables and reformer-based training.
March marks National Sleep Month, an opportunity to prioritize rest and sleep optimization with the right products.
Peloton has launched brand new virtual kettlebell training classes in response to high demand from its community.
StepBet is a platform that blends personalized step goals with group competitions and financial incentives.
The robotic AI-powered massage company has seen explosive growth through partnerships with major fitness and wellness brands.
The NHL Watch Comms app will provide the league with real-time, in-game situational updates directly on their wrists.
Conquer Padel is the first U.S. operator to introduce a franchise model for padel, with its flagship location opening in Tempe, Arizona.
SoulCycle has introduced a new partnership with Uni in its studios across the U.S. and U.K. Beginning March 3rd.
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