Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
In celebration of Global Running Day on June 4, Smoothie King is launching several initiatives aimed at engaging the running community. The company has signed on as the Official Smoothie of the 2025 TCS New York City Marathon through a new partnership with the nonprofit New York Road Runners (NYRR), and will be teaming up...
Momentous' new product line co-developed with Dr. Stacy Sims reflects a bold step toward equity in performance science.
amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?
Sebastien Lagree shares how he turned a personal passion into a high-intensity, low-impact fitness phenomenon.
Gymproluxe's viral resistance band set has gotten a major upgrade, perfect for upper-body strength and portable training.
Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.
Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.
Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.
From AI-powered cycle tracking to menopause-focused fitness, top experts reveal how the wellness industry is closing the gender gap in women’s health and research.
Lagree chain The Studio (MDR) has gained popularity in Los Angeles as demand grows for high-intensity, low-impact workouts.
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