basketball on the ground
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The platform has announced a seed funding round to drive athlete insights for brands, agencies and universities

Out2Win, an AI-powered platform for athlete marketing intelligence, has announced the completion of a $1.3 million seed funding round. The investment will drive the platform’s ability to provide data-driven insights for brands, agencies and universities looking to maximize athlete partnerships.

Out2Win is a resource in the NIL (Name, Image and Likeness) space, with a database of over 250,000 collegiate athletes. The platform is used by brands like Rhoback, Olipop and Accelerator Active Energy, as well as universities, including Michigan State and San Diego State.

“This funding marks a pivotal moment for Out2Win as we scale our AI-powered athlete intelligence platform and expand our reach across the sports marketing ecosystem,” said Jack Adler, Founder & CEO of Out2Win. “Brands and universities are realizing that athlete marketing, when backed by data and AI-driven insights, is not only more effective but also more measurable.”

Out2Win has a proprietary Out2Win Score that helps brands assess athlete marketability. The platform uses social metrics, university NIL performance and brand spending trends to help businesses identify the most impactful partnerships.

The latest funding round includes investments from prominent figures in sports, business and technology, such as Barbara Jones of Outshine Talent, Daniel Lovitz of MLS and Michael Gibbons of Fox Sports. The investment will be used to enhance data science capabilities, expand marketing and sales efforts and develop new platform features.

Out2Win has also released its 2025 March Madness Marketability Report. According to the report, women’s basketball players led men’s players in brand partnerships by 32% during the 2024-25 season and UConn led all programs with 44 athlete brand deals.

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