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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Scandinavian beauty brand Under Your Skin has raised $12 million from Tenth Avenue Holdings, appointing Eileen O’Donoghue as CEO.
Glory Kickboxing looks to US growth after Glory 100, blending streaming, fitness, and fighter storytelling.
Breathwork can reduce stress and support longevity, and psychologist Dr. Miranda Boe explains its powerful impact.
Ultrahuman’s Ring AIR with Clue’s advanced cycle insights to give women a fuller picture of their health with new partnership.
From clean-label chocolate to regenerative proteins and smart kitchen upgrades, these products make healthy eating at home simpler
Social contrast therapy brand Othership is expanding its footprint in New York City with a new Williamsburg, Brooklyn, location.
Retro Fitness, Crunch Fitness and 24 Hour Fitness are marking the anniversary of September 11th by honoring first responders and their families.
Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.
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