Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Hyperice's Normatec Elite Hips deliver cordless, clinical-grade compression therapy for the hips, IT bands and lower back.
Apple’s latest leadership reshuffle could signal the company’s next major pivot toward subscription-based health and wellness services.
Nike Global Trainer Joe Holder partnered with Vita Coco to turn Brooklyn's Domino Park into the Concrete Jungle Gym.
Matt Wilpers spoke with ATN about his Fitness Recovery Challenge with Core Power, which spotlighted simple, sustainable ways to recover.
From advanced recovery tech and smartwatches to collagen, coffee and clean air, here’s a look at standout Amazon Prime Day deals this fall.
Smart ring maker Ultrahuman has unveiled two initiatives to make preventive healthcare more accessible: Vision Cloud and Blood Vision Essentials.
Apple’s hardware and software updates signal a push to meet users at every stage of their fitness journey, from a morning walk to a marathon.
The new Eight Sleep Pod Pillow Cover integrates AI-powered cooling for the head and neck, potentially reducing time to fall asleep.
Among several announcements, Oura has launched the Oura Ring 4 Ceramic, a high-performance zirconia edition of its flagship titanium smart ring.
The embattled Peloton is launching an AI-powered personalized workout system, upgrading its hardware portfolio and leaning into partnerships.
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