Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Fly Dance Fitness has added new studios in Texas, Utah and Florida as the dance-based fitness brand grows its community across the U.S.
Rosso Development and Midtown Development are partnering with Ultra Padel to launch Ultra Club Midtown in Miami.
The latest science-backed experience from Equinox Hotels and sleep expert Dr. Matthew Walker promises next-level recovery. Here's our review.
Oura is launching a redesigned Pregnancy Insights experience and the smart ring maker's first-ever perimenopause feature.
The launch is ClassPass' first major departure from fitness, spa and wellness, signaling a shift into broader lifestyle categories.
FuturHealth, a provider of weight-loss solutions including GLP-1s, will offer Apple Fitness+ at no additional cost to its members.
Lindsay Arnold and Lo Bosworth's brands are teaming up for a two-week summer reset with quick workouts and wellness tips for women.
Saad Alam co-founded Hone Health to shift self-care from quick fixes to proactive longevity by focusing on biomarkers and hormone […]
Everyday Dose brings its jitter-free, functional coffee blends to over 1,500 Target stores nationwide, offering a daily brew that supports focus, energy and gut health.
The former Peloton star's new 30-minute, dumbbell-only program shifts the focus from aesthetics to building "lasting strength."
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