Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Fitness

Apple Fitness+ Adds ‘F1 the Movie’-Themed Workouts

Apple is inviting users to channel their inner racecar driver with a new collection of high-intensity workouts inspired by its new F1 film.

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Kevin Hart in kitchen wearing Fabletics gear
Fashion

Kevin Hart, Fabletics Release Performance-Driven Men’s Activewear Collection

Kevin Hart's new 16-piece collection for Fabletics Men was designed with both training and daily life in mind.

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panelists on stage at the ATN Innovation Summit
Fitness Business

How Fitness Brands Are Rethinking Content in the Era of AI

At the ATN Innovation Summit, CEOs from top fitness brands discussed the future of content strategy amid the rise of artificial intelligence.

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Cyclebar instructor Enrique Rodriguez
Fitness

‘You Do Belong Here’: How One CycleBar Instructor Is Reframing Boutique Fitness

How Cyclebar instructor Enrique Rodriguez is building a more inclusive indoor cycling experience and reframing boutique fitness.

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C4 Energy drink can
Fitness

C4 Energy Launches $400,000 Initiative to Support Local Sports Teams This Summer

C4 Energy’s new Local Legends initiative commits $400,000 to community sports teams across the U.S., offering funding and resources to help athletes.

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ATN Innovation Summit 2025 speakers
Fitness Business

Tonal’s Pop-Up Strategy Could Signal New Era for Connected Fitness

Execs revealed how Tonal's recent NYC Training Lab pop-up turned a digital-first fitness product into an immersive, real-world experience.

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Prenuvo Full Body MRIs Research
Wellness

Prenuvo AI Research Links Alcohol Use & Depression to Subtle Brain and Organ Changes in Asymptomatic Adults

Studies presented at ISMRM 2025 highlight how whole-body MRI and AI are identifying early structural changes in people without symptoms.

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Nate Checketts
Fashion

Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand

Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.

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Summer Workouts
Reviews

The Best Products For Staying Cool & Healthy in the Summer Heat

Shop the best products for staying cool, including tools, fuel and gear to help you move, recover and recharge in peak heat.

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Anne Mahlum and other panelists on stage at the ATN Innovation Summit
Finance

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

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