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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Ergatta has unveiled the Luxe Rower, a next-generation model that builds on the brand’s original connected rower with design and technology upgrades.
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.
Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags.
Is the Plunge Air inflatable tub worth buying? We tried the portable, space-saving cold plunge tub -- here's our honest review.
Oura has entered into new multiyear patent licensing agreements with fellow smart ring makers RingConn and Omate, expanding its network of collaborations across the category.
ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.
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