Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Omorpho, the Portland-based company known for its micro-weighted training gear, has introduced the G-Vest Icon, a fully adjustable version of its award-winning weighted vest. Designed for athletes and fitness enthusiasts seeking flexibility and comfort, the new vest lets users change resistance in seconds without bulky plates or sandbags.
Is the Plunge Air inflatable tub worth buying? We tried the portable, space-saving cold plunge tub -- here's our honest review.
Oura has entered into new multiyear patent licensing agreements with fellow smart ring makers RingConn and Omate, expanding its network of collaborations across the category.
ATN reviews Prenuvo’s Enhanced Screening, which combines a full-body MRI with bloodwork to create a complete picture of internal health.
Fresh off an $11B valuation, Oura is rolling out updates including a "Cumulative Stress" measurement, along with a redesigned app interface.
The Sculpt Society has taken a major step in its growth journey, unveiling its first national ad campaign and a comprehensive rebrand.
Through collabs with Joe Burrow and Jimmy Butler, Alo is spotlighting performance-driven essentials that balance recovery and everyday wear.
Pvolve and Jennifer Aniston are introducing the "Longevity Bundle," developed in collaboration with the brand's head trainer Dani Coleman.
Robin Arzón, Peloton's VP of fitness programming and a highly popular instructor, shares details on the brand's new partnership with Hyrox.
Powered by adaptive resistance and led by instructor Kristin McGee, Tonal aims to bring the reformer Pilates experience into people's homes.
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