Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Prenuvo Full Body MRIs Research

Prenuvo AI Research Links Alcohol Use & Depression to Subtle Brain and Organ Changes in Asymptomatic Adults

Studies presented at ISMRM 2025 highlight how whole-body MRI and AI are identifying early structural changes in people without symptoms.

Nate Checketts

Rhone CEO & Co-Founder Nate Checketts on Building an Impactful Apparel Brand

Rhone CEO, Nate Checketts, spoke to Athletech News on building community, prioritizing mental fitness, and leading with intention.

Summer Workouts

The Best Products For Staying Cool & Healthy in the Summer Heat

Shop the best products for staying cool, including tools, fuel and gear to help you move, recover and recharge in peak heat.

Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

barre3 studio

From Client to Franchisee: How barre3’s Studio Model Turned Stephanie Nielson’s Recovery into a Business Opportunity

After rebuilding her life through barre3, Stephanie Nielson is opening her own studioPittsboro, North Carolina, later this year.

Father's Day Gift Guide

The Best Father’s Day Gifts for Fitness-Focused Dads

Shopping for the best Father's Day gifts for the fitness- and wellness-minded dad? We've rounded up the best finds for every type and budget.

Viceroy Taryn Toomey The Class

Viceroy & The Class by Taryn Toomey Launch Global Wellness Partnership

Viceroy and The Class by Taryn Toomey collaborate to bring in-room movement practices and retreats to select hotels, starting June 16.

woman strength training at gym with resistance bands

Anytime Fitness Australia & Apple Fitness+ Partner to Offer Members Benefits

Anytime Fitness members will now receive complimentary access to Apple Fitness+ and all of its features starting June 2025.

Sami Clarke FORM founder

Trainer Talks: Sami Clarke on the FORM Method, Community-Led Fitness & What’s Ahead in 2025

FORM founder Sami Clarke shares how movement, mindset and connection are driving the digital fitness brand forward.

Apple Watch Updates WWDC25

Apple’s watchOS 26 Supercharges Fitness With Workout Buddy & Fitness+ Enhancements

With a fresh design, smarter insights and new watchOS 26 tools to help users stay consistent, Apple is doubling down on personalized fitness.