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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Retro Fitness, Crunch Fitness and 24 Hour Fitness are marking the anniversary of September 11th by honoring first responders and their families.
Apple’s latest updates to AirPods, Apple Watch and watchOS push fitness tracking into more moments of a user's day.
Australian Pilates and yoga brand CorePlus has entered the U.S. market with the support of Mindbody’s enterprise tools.
Khloé Kardashian's Khloud Protein Popcorn is using experiential marketing and other strategies to capture attention in a crowded snack aisle.
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Happy Head's genetic-based approach to hair health leverages at-home DNA testing and personalized treatment plans.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
HigherDose, the wellness brand and maker of popular red light devices, has introduced its most immersive therapy yet
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