Limited spots remain for the ATN Innovation Summit.
Secure your spot and join 750+ industry executives on June 16 & 17 in NYC.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Alex Cooper’s Unwell Hydration is entering the protein category with a beverage that combines whey isolate, electrolytes and B vitamins.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
The wellness tech brand is pushing deeper into sports and high performance, tapping the reigning NFL MVP for insights on product development.
Happy Head's genetic-based approach to hair health leverages at-home DNA testing and personalized treatment plans.
Lifestyle brand Alo is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness.
HigherDose, the wellness brand and maker of popular red light devices, has introduced its most immersive therapy yet
Run clubs are growing quickly as the social side of fitness continues to drive engagement, according to Strava's latest data.
The Austin-based maker of cardiovascular health supplements becomes the first brand to feature its logo on Longhorn playing surfaces.
From fitness apps to recovery devices and plant-based snacks, this year’s Labor Day sales will help you kick off fall healthier than ever.
Tone House and longevity platform, Hone Health, are teaming up to deliver athletes both peak performance today and long-term health outcomes.
Sign Up to Our Newsletter
