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The Event Fitness & Wellness Owners and Operators Can't Miss.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The Tonal 1 Certified Refurbished Program allows customers to access the brand’s first-gen strength training system at a lower price point.
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years.
AG1 is now available in smoothies and drinks across 65 Bluestone Lane locations, with community-run clubs launching this fall.
Now in its third year, Runningman is quickly becoming a can't-miss event on the experiential wellness calendar.
Athletech News rounded up the best protein products, from ready-to-drinks and powders to snacks and advanced shake tech.
Hyperice has debuted its X 2 Knee and Shoulder devices, the second generation of the brand's popular contrast therapy line.
A new report highlights the top dog breeds suited to running, analyzing traits including energy levels, trainability, adaptability and sociability.
Apple's move to bring SpO2 monitoring back to its newer Apple Watch models in the U.S. comes as the tech giant pushes further into health.
London is now home to what is being billed as the world’s first luxury Brazilian Jiu Jitsu gym, with the official opening of ARMA.
Fly Dance Fitness has added new studios in Texas, Utah and Florida as the dance-based fitness brand grows its community across the U.S.
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