Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

Running Strava Adidas

Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons

AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.

trio of Peloton instructors

Peloton Partners with Me, Myself & I Festival To Bring Movement and Community to Puerto Rico

On April 12th, the Botanical Garden of Caguas hosted Me, Myself & I, Puerto Rico’s immersive wellness and movement festival with Peloton.

women pose with Hormbles Chormbles protein bars

RXBar Co-Founder Launches Hormbles Chormbles as High-Protein Candy Brand

Jared Smith, the co-founder of RXBar, is looking to tap into the red-hot market for high-protein snacks with Hormbles Chormbles.

sami spalter and shira barlow

Form Expands into Nutrition with Transform from Within, Led by Sami Spalter’s Dietitian Shira Barlow

Form launched its first-ever nutrition-based program, Transform from Within, with dietitian Shira Barlow, MS, RD.

woman getting LED light treatment

Proper Hotels Launches ‘Proper Club’: A Wellness Membership at Santa Monica Proper

Proper Hotels has officially launched Proper Club, its first wellness membership program, at the Santa Monica location.

shokz earbuds

I Tried These Olympian-Approved Headphones & Now I Wear Them on Every Run

Read our honest review of the Olympian-approved Shokz OpenRun Pro 2 bone conduction headphones' audio quality, safety & more.

Greyson Series A

Greyson Clothiers Raises $20M to Expand Retail, Grow Women’s Line & Deepen Community Engagement

Greyson Clothiers raises $20 million to expand retail, grow women’s Line & deepen community engagement from shoppers.

Prolon 5-day program

Product of the Week: Prolon 5-Day Program

Prolon's 5-Day program tricks your body into thinking that it’s fasting through caloric restriction, which has longevity benefits.

Barry's All Stars

Barry’s Launches Its First-Ever Team Challenge

Barry’s introduces Barry's All Stars, a month-long initiative designed to bring members together through group workouts.

LSD°R studio

LSD°R Studios Blends Modern Pilates with Guided Breathwork in a New Toronto Wellness Concept

LSD°R, the studio, blends modern Pilates with guided breathwork for physical and mental wellness in Toronto.