Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Everyday Dose brings its jitter-free, functional coffee blends to over 1,500 Target stores nationwide, offering a daily brew that supports focus, energy and gut health.
The former Peloton star's new 30-minute, dumbbell-only program shifts the focus from aesthetics to building "lasting strength."
ClassPass users in 10 cities can now order SunLife Organics through the app, as the platform expands its push into food and beverage.
AG1, known for its foundational daily health supplement, has introduced 3 new flavors to its AG1 Next Gen line: Berry, Citrus and Tropical.
Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.
Curious about the Ironman 70.3? One writer shares their honest experience, from training to race day and everything they didn’t expect.
Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.
The LA-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California.
Tracy Anderson's Rheametis reformer introduces multidirectional, spring-based resistance for intuitive, sculptural movement and smarter strength training.
Stephen Wright joins Farrynheight as executive director to lead strategy, growth, and client experience in the agency’s next chapter.
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