Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.
Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.
With 15g of protein, longevity ingredients and a Mediterranean diet-inspired formula, Novos wants to redefine meal replacement bars.
Ty Haney has reclaimed her role and reassembled the original team to unveil a fresh take on the brand’s mission, set to launch August 4.
From matcha to nootropics to mushroom blends, these smart, functional products offer steady energy, sharper focus and fewer crashes.
The public beta of watchOS 26 introduces new features like Workout Buddy and a significantly redesigned Workout app.
Functional fitness brand, Pvolve, has expanded into Colorado, Georgia, Indiana and Virginia to bring its Jennifer Aniston-approved method.
The latest ACSM American Fitness Index ranks the 100 largest U.S. cities using 35 evidence-based health and environmental indicators.
The 27-piece gender-inclusive collection merges performance activewear with golf-influenced streetwear and nature-inspired prints.
Cowboy Colostrum co-founders Steph Stoikos and Jessy Shenfeld share how they launched the brand with Athletech News.
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