Algorithm changes fast. Staying ahead takes the right insight.
Join Meta an ATN Pro member call breaking down what's trending in fitness & wellness.
Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
Tru Niagen Beauty is an NAD+ supplement designed to promote hydration, elasticity and stronger hair and nails.
Apple Fitness+ may be entering a period of uncertainty, adding a speculative layer to broader restructuring inside Apple that surfaced last month.
Do weighted vests and clothing make a difference in workouts? Read our honest review of Omorpho's G-Vest & G-Wear training apparel.
The Theragun Prime from Therabody makes a great holiday gift for a loved one who wants an effective, simple and affordable massage gun.
Shiftwave's iPad-powered recovery chair combines vibration, breathwork and sensory immersion to help athletes and everyday users.
We've rounded up the best early Black Friday deals on women's and men's activewear & accessories at Alo's Singles Day 2025 sale.
Municipal is grounding its national expansion plans in movement and community, planning 20+ hubs and gyms across the U.S.
Ultrahuman’s patent-infringement lawsuit against Oura is back on after the Delhi High Court reinstated the previously dismissed suit.
ATN tested Abbott’s Lingo continuous glucose monitor (CGM) to see what it actually reveals about food, fitness and everyday habits.
The partnership embeds Calm’s meditation and mindfulness content directly into Ozlo's sleep-optimizing earbuds experience.
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