ATN Innovation Summit sessions are now on demand.
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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
We tested the Ergatta Rower, which blends sleek design with game-based workouts for a self-paced alternative to instructor-led fitness platforms.
Cody Rigsby spoke about his return to London, his love of British humor and how Peloton continues to lean into culture-forward content moments
Athletech News tested Myo, a new physical therapy concept designed to go above and beyond the typical PT experience.
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
The new location brings Tracy Anderson’s signature movement method and wellness philosophy to South Florida's Coral Gables.
A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.
ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.
Ergatta has unveiled the Luxe Rower, a next-generation model that builds on the brand’s original connected rower with design and technology upgrades.
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
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