Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

ClassPass Sunlife

ClassPass Deepens Its Food & Beverage Integration Featuring SunLife Organics

ClassPass users in 10 cities can now order SunLife Organics through the app, as the platform expands its push into food and beverage.

AG1 New Flavors

AG1 Next Gen Gets a Flavorful Upgrade With Three New Launches

AG1, known for its foundational daily health supplement, has introduced 3 new flavors to its AG1 Next Gen line: Berry, Citrus and Tropical.

Spanx Bala Collection

Spanx & Bala Team Up on Limited-Edition Capsule

Spanx and Bala have partnered to launch a collection of coordinated pieces designed for low-impact movement and everyday training.

Ironman 70.3

I Took On an Ironman 70.3 — Here’s How It Went

Curious about the Ironman 70.3? One writer shares their honest experience, from training to race day and everything they didn’t expect.

gorjana jewelry sports campaign

Gorjana Sport Club Explores Jewelry as a Form of Identity for Female Athletes

Amid a historic rise in women’s sports, gorjana's new initiative spotlights how top athletes use jewelry for confidence and self-expression.

women pose in black activewear clothing

Burn LA, Which Fuses Fitness & Longevity, Eyes East Coast Expansion

The LA-based fitness concept combining infrared heat, red light therapy and strength training has gained momentum across California.

Tracy Anderson Unveils Rheametis, a Next-Gen Reformer

Tracy Anderson's Rheametis reformer introduces multidirectional, spring-based resistance for intuitive, sculptural movement and smarter strength training.

Stephen Wright

Farrynheight Names Stephen Wright as Executive Director to Support Next Phase of Growth

Stephen Wright joins Farrynheight as executive director to lead strategy, growth, and client experience in the agency’s next chapter.

Bandit The Unsponsored Project

Bandit’s ‘The Unsponsored Project’ Returns to Champion Independent Athletes

Now in its third year, Bandit's initiative offers resources and visibility to top-tier runners competing without traditional sponsorships.

an image of a Peloton Bike

Peloton Expands Resale Marketplace Nationwide After Successful Pilot

Peloton has launched "Repowered," its resale marketplace, on a nationwide basis after seeing strong early returns from a pilot run.