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Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The next generation of Plunge's flagship cold tub delivers faster cooling, enhanced filtration and integration with the Plunge App.
Nolla Health, a Norway-born healthtech startup, is entering the U.S. market with a $4.5 million seed round led by General Catalyst.
Aescape's massage tech will be coming to Pause locations in Southern California and Georgia, with additional rollouts planned soon.
Founded by Nofar Hagag, the Nofar Method Academy is a new educational hub offering comprehensive Pilates certification programs.
Actor Berto Colon spoke to ATN about his approach to fitness, including his commitment to CrossFit and recent dabbling in Hyrox.
Hair health brand Nutrafol is expanding its role as a science-backed voice in women's health with 'The Menopause Edit."
Virginia-based Epic Padel is aiming to close the sport's U.S. development gap with tech-enabled clubs and a range of strategic investments.
Aescape, the New York-based robotics company offering AI-powered massages, has formed a major partnership with NFL legend Tom Brady.
Smartwatches are getting more advanced as Garmin debuts the Venu 4 with habit tracking and precision metrics, while Apple pushes closer toward healthcare The smartwatch…
When Millie Blumka and Taylor Borenstein introduced Stakt on “Shark Tank” in 2022, their foldable exercise mat drew national attention.
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