Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.
She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.
The San Diego-based Cymbiotika reeled in a star-studded seed funding round as it launches its first large-scale campaign across the U.S.
The new location brings Tracy Anderson’s signature movement method and wellness philosophy to South Florida's Coral Gables.
A new study from Oura provides a detailed look at how the human body changes during pregnancy, drawing on data collected from the Oura Ring.
ATN tried the much-hyped Alo Gym at the brand’s flagship store in NYC. Here’s what it’s like inside the exclusive wellness space.
Ergatta has unveiled the Luxe Rower, a next-generation model that builds on the brand’s original connected rower with design and technology upgrades.
The popular NYC studio's annual lifting competition evolves with team and doubles divisions, a larger venue and a renewed focus on community.
Sweatpals connects users with in-person fitness classes, events and experiences. It also offers business tools for trainers and organizers.
Equinox's new program combines training, diagnostics and wearable data to support female members through every stage of life.
Figs and Set Active have teamed up on a limited-edition activewear capsule designed for healthcare professionals on the move.
Ergatta leans into gaming and self-guided progress, while Hydrow doubles down on immersive storytelling and instructor-led workouts.
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