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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
CR Fitness is marking the opening of its $5M Crunch Fitness in Palm Harbor with a one-day cyber sale on June 21.
Hotworx is offering free boutique infrared fitness sessions for newcomers on June 21 to mark International Day of Yoga.
At the ATN Innovation Summit, leaders called for a women’s health reset—prioritizing function, data and diversity over outdated norms.
HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.
Spren partners with Snap Fitness to launch AI coaching and body scans in 1,100 gyms as a way to engage members and boost retention.
Speedflex brings Blade, its low-impact, high-intensity training equipment, to David Lloyd Clubs in the UK .
Strider Fitness has scored $5 million in IP-backed funding to scale its patented elliptical device, expanding manufacturing and distribution.
Core Home Fitness now accepts HSA and FSA payments through Truemed, allowing customers to save on adjustable dumbbells and more.
Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.
With a healthier recipe and a retro radio campaign, Slice is targeting consumers who remember the original and are ready for a healthier, gut-friendly pour.
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