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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.
Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.
UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.
iFIT is expanding its AI Coach (in beta) to 19 countries, offering personalized, real-time fitness plans through its mobile app and equipment.
Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.
Portuguese fitness tech startup Bhout is launching its first U.S. studio in Boston, projecting $1.3M in first-year revenue.
At UNBOUND Gravel, 44 cyclists are riding for youth health and sustainability through the Life Time Foundation.
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
PitPat launches the Hero’s Half Marathon, a global 6-mile virtual race with real-time tracking and cash prizes.
Eight Sleep partners with 6 Love Sports to relaunch a top women’s padel league, blending sleep tech with the fast-growing sport.
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