Fabletics Looks to Triple International Store Footprint

The budget-friendly activewear giant plans to open around 20 international stores over the next year, entering markets like India, the UAE and Latin America

Fabletics is making good on its plans to become a global activewear powerhouse.

The budget-friendly activewear brand plans to open approximately 20 new international stores over the next 12 months, which would roughly triple its international retail footprint in 2026 as it expands across Asia, South America, Central America and the Middle East.

New markets slated for 2026 and 2027 include India, the United Arab Emirates, Colombia and Peru, along with additional expansion across Central America. Fabletics is also planning another 25 U.S. stores over the next 12 months.

“Retail has become an increasingly important growth driver for our business,” Fabletics co-founder and CEO Adam Goldenberg said. “As our retail model continues to deliver strong results in the U.S., we’re confident it can scale globally.”

Fabletics says its U.S. retail business has posted three consecutive years of double-digit same-store sales growth. The brand currently operates more than 135 stores globally, most of which are located in the U.S.

The expansion represents a significant step toward the strategy Goldenberg outlined to Athletech News last year, when he said Fabletics intended to more than double its business over the following five years, in part by growing internationally.

At the time, international sales represented just 5% to 7% of Fabletics’ business. Goldenberg specifically identified Central America, South America, Australia and the Middle East as potential expansion targets.

“We think that’s going to grow at a pretty fast clip over the next five years,” he told ATN.