Limited spots remain for the ATN Innovation Summit.
Secure your spot and join 750+ industry executives on June 16 & 17 in NYC.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
YogaSix Day returns June 6 with free classes, community events, and the “Y6 Six” experience—a 60-minute sampler of all six YogaSix formats.
Perspire Sauna Studio expands to California's South Bay with a three-unit deal, adding locations in Cupertino, Morgan Hill and Los Gatos.
York-based RoxFit lands £800K to expand its training app built for the booming Hyrox and hybrid fitness community.
Pvolve adds five new studio leases across four states, bringing its development pipeline to over 50 locations.
Lifesum partners with Consupedia to enhance its nutrition app and offer users deeper insight to their choices.
Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.
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