Applications Are Open: 2026 Power Player Awards
Early bird pricing ends August 14.
Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
From outdoor fitness zones to wellness studios and walkable parks, these top U.S. cities ranked highest for summer vibes.
Matrix Fitness has launched its new Stretch Platform in the UK, targeting gyms focused on mobility, recovery and holistic wellness offerings.
As self-care trends surge, Level enters Tennessee with science-backed wellness plan covering mental health, fitness, aesthetics and more.
Beachbody kicks off a new chapter with a 25-minute strength program, a digital community platform and a revamped affiliate model.
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
NBA forward P.J. Washington partners with Bedgear as sleep tech becomes a key tool for athletic recovery and performance.
Marisa Tomei launches Terra Mare, a women’s organic supplement brand for hormonal balance, skin health, digestion and bladder support.
Gold’s Gym SoCal becomes the first in the U.S. to install Octagon LOAD, a strength training system by Escape Fitness.
Heallist has launched its global holistic health marketplace to the public, offering bookable access to countless healing experiences.
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
Sign Up to Our Newsletter
