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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Le-Vel teams up with USA Pickleball, one of many wellness brands that are racing to join the sport’s booming scene.
Gen Z is driving a functional beverage boom, trading traditional drinks for kombucha, protein shakes and adaptogenic teas.
Hydration Room opens its first San Bernardino County clinic at Victoria Gardens, offering IV therapy and a new NAD+ Membership.
Peloton has named its first chief technology officer, promoting Francis Shanahan to lead its AI strategy and next chapter.
Gatorade becomes the first official sports drink partner of F1 Academy, launching a multi-year deal to support young female drivers.
As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.
Men’s Fitness and Wellness Retreats has pivoted to private, luxury experiences for men, offering health, fitness and mindset coaching.
Pickleball Kingdom, an indoor pickleball franchise, is launching a 10-court indoor facility in Austell, Georgia this winter.
Fit4Mom has launched a new Lite franchise model for just $1,995, offering busy moms a low-cost, flexible path to business ownership.
GymGuyz, the mobile personal training franchise known for its red vans and at-home workouts, is expanding into Southwest Atlanta.
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