CR Fitness Opens $5M Crunch Gym in Palm Harbor With One-Day Cyber Sale

The newest Crunch 3.0 gym lands in Palm Harbor as CR Fitness is on pace to open 100 clubs by 2026

CR Fitness Holdings is opening a new $5 million Crunch Fitness location in Palm Harbor, Florida, and marking the occasion with a one-day cyber sale.

The 55,000-square-foot gym, located at 35104 US Highway 19 N., is one of the franchisee’s Crunch 3.0 sites, complete with a pool, hot yoga, Pilates and cycle studio, HIITZone training zone and amenities like HydroMassage, dry saunas and tanning.

On June 21, CR Fitness will offer exclusive, one-day-only online membership deals starting at $9.99 per month with $0 enrollment fees. The first 500 sign-ups will receive additional perks, including personal training discounts and a free t-shirt. An in-person “Cyber Sale Party” will also take place from 11 a.m. to 2 p.m., featuring food and workouts for the community.

“We’re so excited to bring Crunch Fitness to Palm Harbor and continue expanding in our hometown Tampa area,” CR Fitness Holdings CEO Tony Scrimale said. “This new location is an exciting step forward in our mission to offer high-quality, affordable fitness options to communities across the country.”

Scrimale, who recently appeared at the ATN Innovation Summit, has rapidly grown CR Fitness from 35 clubs in 2022 to 86 today. The group is on pace to open 100 clubs by 2026.

“I’m young, I love what I’m doing and I love seeing the growth of our company,” he told ATN last month. “We have 275 total licenses sold right now and a lot more white space to fill. If you told me a couple of years ago that we were going to be in Dallas or Phoenix, I’d have laughed at that; those two markets weren’t even on our radar. So if there’s an opportunity that makes sense and doesn’t put our core clubs at risk, I’m willing to look at any territories in the country or even potentially outside the country.”