Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Sharon Leite is back as CEO of The Vitamin Shoppe following its acquisition by Kingswood Capital and Performance Investment Partners.
Stretch Zone has opened a new studio in Pennsylvania as the assisted stretching brand approaches 400 locations.
This Memorial Day weekend, 24 Hour Fitness is opening its gyms nationwide for free for service members and their families.
Fairmont Hotels & Resorts has named industry veteran Emma Darby as Global VP of Spa & Wellness, expanding its focus on high-end wellness.
Phyt Lab debuts as a luxury activewear brand merging performance and style, aiming to redefine fitness apparel.
OpenAI launches HealthBench, a new benchmark to evaluate how AI models perform in real-world health settings.
Wellhub has added the Reebok Fitness App to its platform, giving eligible subscribers access to workouts, meditation and nutrition tools.
Atlas, an invite-only charge card, has partnered with Remedy Place to offer members exclusive access to the social wellness clubs
Sunlighten has acquired key assets from cold therapy brand Ice Barrel Inc., forming a new subsidiary as it expands into contrast therapy.
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