Elliptical Cross-Trainer Innovator Strider Fitness Raises $5M
Strider Fitness will expand manufacturing and distribution for its 2-in-1 elliptical cross-trainer
Strider Fitness Ventures, maker of the StreetStrider, a unique, 2-in-1 elliptical cross-trainer designed for both outdoor and indoor use, has raised $5 million in IP-backed financing to support its next stage of growth in the fitness equipment market.
The structured capital facility was arranged by Fallingst Technologies in partnership with Mountain Ridge Capital and capital advisory firm AOL Sourcing.
The capital will fund Strider Fitness’s next phase, including investments in product development, manufacturing, global distribution and customer acquisition.
“Strider Fitness represents the kind of visionary, IP-rich company we’re proud to support,” Fallingst Technologies LLC CEO Joseph K. Hopkins said. “From the outset, it was clear that their intellectual property portfolio was not only protectable – but monetizable. We structured a comprehensive solution that aligned market opportunity with capital readiness, giving Strider Fitness the financial runway it needs to commercialize at scale. This transaction reflects our broader mission: helping innovation-driven businesses unlock the full value of their intangible assets in a capital marketplace that increasingly rewards IP strength.”
The StreetRider’s three-wheel design mimics the motion of jogging, skiing and cycling in a low-impact format and features lean-to-steer technology for a full-body, joint-friendly workout. The company sells directly to consumers and reports growth across a broad range of fitness demographics.
“At MRC, we pride ourselves on delivering tailored loan structures to meet the unique capital needs of middle-market businesses,” MRC CEO Craig Winslow said. “StreetStrider stood out with a compelling value proposition, a robust patent portfolio and a clear growth trajectory. This was exactly the type of company we’re built to serve. By working closely with Fallingst, we gained the confidence needed to structure a deal around IP – a traditionally overlooked but increasingly valuable asset class.”