Kind Snacks Founder’s Investment Platform Targets Longevity

Camino Partners is broadening its scope beyond CPG investments with new longevity-focused deals

Camino Partners, the investment platform founded by Kind Snacks’ Daniel Lubetzky, is making a move into the booming longevity space—marking a shift beyond its roots in consumer packaged goods, such as Gimme seaweed snacks and Krave jerky. 

Its latest investments include Barry’s, in partnership with lead investor Princeton Equity Group, Well Labs+, a medical spa concept from Encore Group and LiveWell, a growing network of home health care providers.

“Under our leadership, Kind was at the forefront of helping consumers take control over their well-being by making nutrient-dense, real foods portable and accessible,” Camino Partners president (and former Kind exec) Elle Lanning said. “As Camino Partners builds on this legacy, we are excited to broaden our focus on companies helping consumers eat better, exercise better, look and feel better, and take care of their whole selves.”

As for Barry’s – the global boutique fitness brand known for its invigorating fitness experience under red lights – it plans to expand its reach in the U.K. and Canada. Last month, Barry’s partnered with consumer
loyalty and rewards program Bilt, providing perks for Bilt members, such as complimentary shakes from Barry’s Fuel Bar after class and the ability to earn and redeem Bilt points for free Barry’s classes.