Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026
Hyrox's wide-ranging partnership with Amazon underscores the opportunity blue-chip brands see in the competitive fitness boom
A fitness industry legend, Mastrov will now steer 24 Hour Fitness through a big-box gym landscape that's much different than the one he dominated up until the mid-2000s
Following a social media storm over Barry's controversial new instructor policies, the boutique fitness sector faces fresh questions over how it treats its star employees
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
Tonal's rental program could mark a new era for a connected fitness category that's struggled to convert consumer interest into purchases in the post-pandemic landscape
A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
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