A lawsuit alleging Planet Fitness botched a recent strength-training marketing campaign is highly important for the gym giant, regardless of the ultimate outcome of the case
As wellness becomes a bigger priority, consumers are gravitating toward longevity and community-based fitness over hardcore workouts.
Xenom held its inaugural “decathlon of fitness” competition in Frisco, Texas, this past weekend. The new event isn't coming for Hyrox, but it does share similarities with CrossFit.
Gyms might have to work harder to acquire new members in the months and years ahead, a new report suggests.
Crunch Fitness' move to launch reformer Pilates classes could lead to increased competition between boutique fitness studios and big-box gyms.
Hims & Hers affiliating with top fitness brands marks a win for the industry, increasing visibility and furthering the fitness-as-healthcare movement.
As consolidation accelerates in the fitness and wellness industry, mega franchise groups are starting to emerge.
Americans are highly concerned about their long-term health, and in response, they're increasingly embracing wearables and non-traditional sources of wellness information.
Peloton's most recent earnings report should instill more investor confidence in CEO Peter Stern, while Planet Fitness reported lagging January membership numbers.
Spotify's massive content partnership with Peloton represents the music streaming giant's official entry into fitness and wellness.
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