European fitness brands are increasingly entering the U.S., a phenomenon that's likely to accelerate in the years ahead.
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
This week, we break down new data showing that members spend more time inside gyms than ever before.
The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.
Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.
As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.
This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.
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