Les Mills Sr. created one of the fitness industry's most iconic brands, popularizing energetic group fitness formats around the world.
Global group fitness brand Les Mills will be able to deliver select signature classes via Hyperhuman’s AI-powered content generation platform.
Hyrox is adding Les Mills as official group training program partner. The fitness brands are uniting to highlight community and build exclusive training programs.
Les Mills has launched a YouTube docuseries following eight fitness instructors competing for a spot on the brand's global filming team.
Ultrahuman smart ring users will now have access to Les Mills' portfolio of group fitness content through in-app recommendations.
Les Mills is bringing its iconic group fitness classes to Zing Coach's AI-powered fitness app in a bold move.
Les Mills and Life Fitness / Hammer Strength are the latest major brands to leverage a strategic partnership this year.
The industry still has work to do to personalize the fitness and wellness experience for female consumers, executives said at the Connected: Health and Fitness Summit.
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
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