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Fitness

The Fitness Industry is Trying to Lure Gym Members Back — But Experts say it’s Using Flawed Data

A top fitness industry trade association and some of its member gyms are promoting the message that health clubs nationwide are “safe and are not contributing to the spread of covid-19” based on the conclusions of a study that experts in public health and research methods say was methodologically flawed and open to conflicts of...

Staff Editor • Sep 23 2020
Fitness

Equinox Just Opened Its First-Ever Outdoor Gym

Luxury fitness group Equinox just opened its first-ever outdoor club on a 27,000-square-foot rooftop in the Century City neighborhood in Los Angeles. The gym, branded as Equinox+ In the Wild, was built exclusively for Equinox members; All Access and Destination members can now book work-out slots at the site.

Staff Editor • Sep 23 2020
Fitness

IHRSA Releases Toolkit for Clubs on Forming a State Alliance

State alliances have been important in reopening clubs, and their importance will continue as business returns and states begin imposing regulations and taxes on already suffering clubs. IHRSA’s toolkit is a resource readily available for clubs

Staff Editor • Sep 22 2020
Finance

Amazon-Backed Fitness Startup Aaptiv Is Exploring a Sale

Fitness startup Aaptiv Inc. is exploring options including a sale, according to people with knowledge of the matter.

Staff Editor • Sep 22 2020
The American Fitness Industry Lost 58 Percent of Its Revenue in 2020
Finance

These 5 Fitness and Sporting Goods Companies Have Filed for Bankruptcy in 2020, as the Coronavirus Continues

The coronavirus outbreak has wreaked havoc on nearly every sector of the retail industry — including fitness and sporting goods. 

Staff Editor • Sep 19 2020
Fitness-app-future-post-pandemic
Tech

Fitness App Future: What’ll be Scenario Post-Pandemic?

London-based firm Technavio says much of the growth in future will come from wearable fitness tech that interacts with apps.

Nick Keppler • Sep 19 2020
Tech

Peloton CEO on Apple Launching a Workout Service: ‘It’s Quite a Legitimization of Fitness Content’

“We’re just digesting the announcement like everybody,” Foley said. “The biggest thing I will say is it’s quite a legitimization of fitness content, to the extent the biggest company in the word, a $2 trillion company, is coming in and saying fitness content matters. It’s meaningful enough for Apple.” 

Staff Editor • Sep 18 2020
Finance

ZWIFT RAISES $450 MILLION INVESTMENT; SERIES C ROUND LED BY KKR

Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures and the Amazon Alexa Fund and existing investors including True, Highland Europe, Novator and Causeway Media....

Staff Editor • Sep 17 2020
Finance

Tonal, a Fitness Company Backed by Amazon and Steph Curry, Raises $110 Million in New Funding

SAN FRANCISCO, CA (September 17th, 2020) — Tonal, the world’s most advanced strength and personal training platform that combines proprietary digital weight, artificial intelligence, and expert-led coaching, today announced $110M in new capital, further establishing itself as the clear leader in connected strength training.

Staff Editor • Sep 17 2020
Tech

Apple’s Late To The Connectivity, Fitness And Services Parties – Will It Catch Up?

No iPhone 12 – but pretty much everything else.

Staff Editor • Sep 16 2020
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