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us-fitness-industry-2020-revenue-news
Finance

US Fitness Industry Lost 58% Revenue in 2020

US fitness industry profits shrunk from $35b to $15b from 2019 to 2020, leading to loss of 1.8m jobs and closures of 17 percent of gyms.

Nick Keppler • Mar 13 2021
apple-fitness-plus-studio-news
Fitness

Opinion: Apple Fitness Plus Studio, Innovative Saunas, Latest Peloton, Gaming is Good

Read this for a sneak peak into what it is like behind the scenes of Apple Fitness Plus Studio. Hint: expect the best in class.

Staff Editor • Mar 12 2021
adidas-peloton
Finance

Adidas and Peloton Announce Partnership

No details on fitness’s hottest name & the time-tested shoe giant's collab, but will Adidas take over the Peloton clothing & accessory shop?

Nick Keppler • Mar 12 2021
TIDL Sport-Conor McGregor
Wellness

Conor McGregor Endorses Plant-Based Athletic Performance Product TIDL Sport

Using the pain relief and anti-inflammatory effects of menthol, the makers of TIDL Sport claim it can ease post-workout stress.

Nick Keppler • Mar 07 2021
sporting-good-stores-supply-chain-news
Finance

Sporting Good Stores Need Faster Supply Chain

The report states diminished role of sporting good stores & increased importance of online ordering means product supply chains need reevaluation.

Nick Keppler • Mar 07 2021
soulcycle bike-peloton alternatives
Reviews

Peloton Alternative 2021: The Best Equals

These Peloton Alternatives- SoulCycle, Bowflex, NordicTrack, Echelon, Myx and ProForm also make attractive smart bikes that are worth considering.

Nick Keppler • Mar 06 2021
Smirnoff-cocktails-hour-opinion
Fitness

Opinion: Smirnoff Cocktails Hour, Digital Health Funding, Wearables Accuracy, Small Business Closes, Post-Pandemic Gym Visit

Following a guided workout by SideBarre founders, the cocktail portion of the Smirnoff event will showcase actors Laverne Cox & Diane Guerrero

Staff Editor • Mar 05 2021
Tonal-x-Nordstrom-Nordstrom-Athletech News
Tech

Tonal Nordstrom Deal for Fitness Device Trial Finalized

Nordstrom will allow customers to try Tonal, the high-tech home workout system in “a 50-square-foot concept.

Nick Keppler • Mar 03 2021
Fitness SPACs IPO- Athletech News
Finance

Are SPACs the Next Fitness Craze? Public Markets Hold Allure for Fitness Companies in 2021

SPACs, a potentially hot IPO market, and the growth of at-home fitness companies could create an exciting 2021 and 2022 for the fitness industry.

Jake Safane • Mar 01 2021
Cybex Defective Machines
Finance

Faulty Cybex Fitness Equipment Cost Company $7.95M

Fitness equipment maker Cybex International Inc. knew that parts in the arm curl and press machines it once sold had defects.

Nick Keppler • Feb 28 2021
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