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Fitness

Tellwut Survey Finds 39% Will Not Return to Gym or Will Return Less Frequently after COVID-19

Tellwut surveyed over 2,500 people about the effects of COVID-19 on the fitness industry and found that following the end of the stay-at-home measures, 27% of physically active people report they will not be returning to the gym, and 12% report they will return but less frequently.

Staff Editor • Jul 08 2020
Fitness

Coronavirus and Gym Fitness Classes Don’t Mix. But Gyms were Problematic Before COVID-19

Until or unless we get this virus under control — which it most certainly isn't now — "safe" reopening is never going to be completely safe. This seems especially true for businesses that push people together in enclosed spaces where they may be breathing heavily.

Staff Editor • Jul 08 2020
Nutrition

Where Will Blue Apron Be in 5 Years?

The meal kit company could run out of cash before it ever turns a profit.

Staff Editor • Jul 08 2020
Tech

Under Armour Looking to Sell MyFitnessPal App

Under Armour is looking to sell the app, which it bought in 2015 for around $475 million.

Staff Editor • Jul 07 2020
Fitness

Zumba Fitness Adapts to Coronavirus With New Class Formats, Technology

"As soon as the pandemic hit, we challenged our entire tech team to start developing solutions for our instructors to be able to teach livestream classes, and they've developed a suite of products that are incredible, that help our instructors set up their classes, schedule their classes, take payments, and livestream their classes," Alberto Perlman,...

Staff Editor • Jul 07 2020
Tech

Peloton Launches on the Roku Platform to Bring the Industry Leading Interactive Fitness Platform to Roku Users

Roku Customers in the U.S. Can Now Enjoy Peloton’s Best-in-Class Fitness Classes from Comfort of Their Homes

Staff Editor • Jul 07 2020
Tech

Polar Launches Budget Fitness Tracker for Everyday Workouts

Polar has released a new beginner-friendly fitness tracker, the Polar Unite, designed with new users in mind – particularly if you're just getting into fitness for the first time, or returning from a break.

Staff Editor • Jul 07 2020
Tech

How Home Technology is Transforming Wellness and Fitness

One company that has benefitted from the lockdown home workout trend is FitnessAI, who has created an app that uses artificial intelligence to build personalised workout plans for each individual. Having collated data from nearly six million workouts, the AI is able to optimise sets, reps and weights for each time that individual does a...

Staff Editor • Jul 07 2020
Tech

Do You Really Want Google to Have Your Personal Fitness Data?

If you’re concerned about the pervasive role in daily life of technology companies such as Alphabet Inc.’s Google, then its planned $2.1 billion acquisition of Fitbit Inc. is a worry. Google already owns the biggest search engine, the most popular video-streaming site (YouTube), the biggest mobile operating system (Android) and the dominant e-mail service (Gmail).

Staff Editor • Jul 07 2020
Wellness

Best Buy’s pivot to virtual fitness during COVID yields results, more engagement

The coronavirus outbreak has forced corporate wellness programs to go digital--and the results have been positive.

Staff Editor • Jul 07 2020
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