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Fitness

Gyms Will Never Be the Same After Coronavirus

One in four Americans will never be returning to gyms … even once the pandemic is over, according to new research. A survey of 2,000…

Staff Editor • Jul 02 2020
Tech

LulaFit Launches Virtual Corporate Wellness and Team Building Platform

Chicago-based LulaFit, an amenity management firm, has launched LulaFit LIVE, a virtual amenities service platform providing tenants and residents fitness and mindfulness classes, social events…

Staff Editor • Jul 02 2020
Tech

WHOOP Leverages Respiratory Rate Technology to Predict COVID-19

WHOOP Develops Novel Algorithm Capable of Identifying 80% of Symptomatic COVID-19 Cases WHOOP, the human performance company, has leveraged its respiratory rate technology to predict…

Staff Editor • Jul 01 2020
Finance

Lululemon Looks Into the Mirror for Its Next Chapter

Lululemon Athletica Inc. is stretching itself into a new area of business. The seller of yoga pants and other workout apparel announced late Monday that it…

Staff Editor • Jul 01 2020
Finance

Garmin acquires analytics company behind its smartwatches’ fitness, health tracking features

Firstbeat Analytics provides software that helps monitor stress, sleep, respiration rate and more for Garmin and other consumer smartwatch makers. Garmin announced today that it…

Staff Editor • Jun 30 2020
Fitness

Gym Owners Consider Suing NY to Open in Phase Four

After it was announced on Tuesday that gyms in New York would not be allowed to reopen in Phase Four, roughly 30 owners of small…

Staff Editor • Jun 30 2020
Finance

Lululemon Athletica Inc. to Acquire Home Fitness Innovator MIRROR

Acquisition will advance lululemon’s strategic vision by strengthening its omni guest experiences through digital sweat Lululemon Athletica Inc. (NASDAQ:LULU) today announced that it has entered…

Staff Editor • Jun 29 2020
Fitness

Hot-yoga domes could be the new social-distancing fitness craze

From private dining pods to solo party pods, the best way to isolate among others is in one’s own personal bubble. Now, there’s a way…

Staff Editor • Jun 28 2020
Tech

EoS Fitness and Black Box VR Join Forces, Pilot First Dynamic Resistance Virtual Reality Workouts in U.S. Gyms

EoS Fitness, a leader in the fitness industry with its High Value Low Price (HVLP)® gyms and Black Box VR, an award-winning pioneer in virtual…

Staff Editor • Jun 28 2020
Tech

Reluctant gym-goers help push KC’s OYO to $4.4M in pre-sales for latest home fitness device

A month after breaking records as the most-funded fitness product in Kickstarter history, the KC-created OYO Nova Gym closed its crowdfunding campaign with $4.4 million…

Staff Editor • Jun 27 2020
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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