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People at an on-demand workout of Zumba 6 Week Transformation Program
Fitness

Zumba 6 Week Transformation Program Offers ‘A Fun and Easy Way to Step Into Your Best Self’

Zumba Chief Marketing Officer Carolina Moraes gave Athletech News an in-depth explanation of what the transformation program promises.

Candace Cordelia Smith • Jan 17 2023
US soldiers
Finance

Layoffs Hit Whoop Unite, Whoop’s B2B Corporate Health Solution

The Whoop Unite B2B solution serves 200+ organizations, including US Air Force, US Forest Service, US Coast Guard, & Boston College.

Courtney Rehfeldt • Jan 13 2023
Planet Fitness Waycross Mall, GA.
Finance

Planet Fitness Highlights Growth, Adding 1.8M Members

Planet Fitness attributed its growth to installation of fitness equipment in 154 new franchised locations, and 158 new gyms.

Courtney Rehfeldt • Jan 13 2023
Karen-Maxwell-of-Cyclebar-speaks-exclusively-with-Athletech-News.jpg
Wellness

Recovery Day: Karen ‘Kmax’ Maxwell of CycleBar Doesn’t Believe in Tracking Success by Numbers

Karen Maxwell, director of training at CycleBar, shares her thoughts on fitness trackers, alcohol, meditation, CBD, and much more.

Candace Cordelia Smith • Jan 13 2023
Men in EMS suits
Tech

Future of Fitness: OHM Fitness to Open 35 EMS Locations in New Jersey & Washington, D.C.

With the use of its EMS training suit, OHM Fitness will provide the benefits of a 2-hour workout in a 25-minute session at their locations.

Courtney Rehfeldt • Jan 12 2023
Melissa Wood with her Health Bowl for Sweetgreen
Nutrition

Sweetgreen Teams Up with Melissa Wood Health to Launch ‘Green January’

Sweetgreen will give five customers a free annual subscription to Melissa Wood Health, which will offer the first month for free.

Courtney Rehfeldt • Jan 11 2023
ARMRA can with box
Nutrition

Got Colostrum? Why 2023 Could Be The Year of ARMRA

The dairy superfood called colostrum, or the 'next big thing,' is ready to take over the health & wellness industry, thanks to ARMRA.

Candace Cordelia Smith • Jan 10 2023
Smartwatch being set up
Tech

Wearable Tech Named Top Fitness Trend for 2023: Highlights from ACSM Report

The ACSM says that technology continues to impact the fitness industry, with wearable tech as a leading trend in 2023.

Courtney Rehfeldt • Jan 10 2023
Finance

Xponential Fitness Enters 2023 ‘Fully Energized,’ says CEO, Providing 2022 Operating Highlights

In 2022, the typical Xponential Fitness consumers were women aged 20-60, holding a Bachelor's degree, and earing around $130k per year.

Courtney Rehfeldt • Jan 10 2023
Tom Brady and Alex Guerrero training
Fitness

Collaboration Alert: Tom Brady’s TB12 & Brandon Marshall’s House of Athlete Unite for Love of the Game

Tom Brady's TB12 and Brandon Marshall's House of Athlete will enhance the offerings in sports medicine, performance, & PT to athletes.

Courtney Rehfeldt • Jan 10 2023
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Athletech News

Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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