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Finance

NFL Announces Apple Music as the New Super Bowl Halftime Show Partner

The Apple Music & NFL partnership for the Super Bowl Halftime Show represents the tech giant's commitment to investing in sports.

Elizabeth Ostertag • Sep 28 2022
Dr-Sears-Wellness-Institute-acquired-by-ACE-story-by-ATN.jpg
Finance

Health Coach Mission: Dr. Sears Wellness Institute Acquired by the American Council on Exercise

With the acquisition of Dr. Sears Wellness Institute, the ACE will nearly double its active certified health coach workforce.

Courtney Rehfeldt • Sep 27 2022
nike-forward-review-by-Athletech-News.jpg
Fashion

Introducing Nike Forward: A Premium, Sustainability-Minded Apparel Innovation

Compared with traditional knit fleece. Nike Forward contributes to an average 75% reduction in the carbon footprint.

Elizabeth Ostertag • Sep 27 2022
National Fitness Foundation BOD has two new memberts
Fitness

YMCA of the USA President & ACE CEO Appointed to National Fitness Foundation BOD

The National Fitness Foundation was established by Congress to support missions of President's Council on Sports, Fitness & Nutrition.

Courtney Rehfeldt • Sep 27 2022
Nautilus-strategic-review-news-by-ATN.jpg
Finance

Nautilus Announces Strategic Review As It Considers Selling Itself

Nautilus clarifies that it cannot assure that the review will result in any transaction or other strategic change, however.

Courtney Rehfeldt • Sep 27 2022
PHIT-Act-seeking-passage-story-by-ATN.jpg
Finance

The Personal Health Investment Today (PHIT) Act is Seeking Passage

If passed, the PHIT act would let individuals to use up to $1K/year—up to $2K for families—to cover physical health-related activities.

Elizabeth Ostertag • Sep 27 2022
Tracy-Anderson-launches-MYMODE-news-featured-image.jpg
Fitness

Tracy Anderson Launches MYMODE, a Workout Program with Sustainable Fitness Equipment

MYMODE comes with a 1-year subscription to Anderson’s Online Studio and TA LIVE x TA MYMODE LIVE, a personal MYCOACH for 6 months, and more.

Elizabeth Ostertag • Sep 27 2022
Peloton-head-of-marketing-Dara-Treseder-resigns.jpg
Finance

Peloton Head of Marketing Exits Connected Fitness Company

Now-former Peloton Head of Marketing Dara Treseder is going to work as Autodesk's chief marketing officer.

Courtney Rehfeldt • Sep 26 2022
Princess-Cruises-x-Xponential-Fitness-team-up-news-by-ATN.jpg
Fitness

Xponential Fitness Sets Sail with Princess Cruises, Becomes Official Fitness Content Partner

Princess Cruises proprietary digital content platform OceanView will make available Xponential Fitness digital subscription XPLUS in 23k+...

Courtney Rehfeldt • Sep 21 2022
Life-Time-Sale-Leaseback-Story-by-ATN
Finance

Life Time Generates $200 Million With Another Sale-Leaseback Close

This brings the Life Time sale-leaseback proceeds to $375 million in total so far, with more transactions of $300m expected at year's end.

Candace Cordelia Smith • Sep 21 2022
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