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FlexIt Logo Added to Grand Rapids Gold Player Uniforms as Partnership Expands

FlexIt Logo Added to Grand Rapids Gold Player Uniforms as Partnership Expands

Grand Rapids Gold player wearing shirt with FlexIt logo
The interconnected health platform with a personalized approach says it’s collaborating with the Grand Rapids Gold team on a number of upcoming initiatives

FlexIt and the Grand Rapids Gold have deepened their partnership, with the FlexIt logo now displayed on the player uniforms during the 2022-2023 NBA G League season.

The interconnected health platform and the basketball team also plan on embarking on a number of initiatives together, with the team continuing to use FlexIt for its virtual workouts.

“We are on a mission to make personalized fitness and nutrition available no matter where you are,” said FlexIt CEO Austin Cohen of the virtual personalized health platform. “Now we’re excited to expand our partnership with the Grand Rapids Gold athletes, coaches, and fans. FlexIt is proud to be displayed on the Grand Rapids Gold player jerseys.” 

FlexIt COO Justin Turetsky remarked that the partnership has been great to the FlexIt community.

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Grand Rapids Gold player with FlexIt logo on shirt

The FlexIt logo was on display on the DeltaPlex Arena home court during the 2021-2022 NBA G League season, as well as on the practice jerseys. During the season, the interconnected health platform company collaborated with former Rapids Head Coach Jason ‘The Jet’ Terry in community endeavors. Terry is also the Head of Athletic Performance at FlexIt, with the NBA champ added to the platform’s team in 2022. Kenneth Faried, a 2021 Rapids member, also collaborated with FlexIt to create content for the platform.

“We’re proud to expand our official partnership with FlexIt to our team as an official partner,” said Steve Jbara, President of the Grand Rapids Gold. “The organization’s high caliber of fitness and nutrition offerings match our own and will continue to be valuable additions to our team and community.”

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