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Finance

Stretch Zone Gets Boost With Strategic Investment From Princeton Equity Group

Princeton Equity Group provided Stretch Zone with the investment that will help the franchisor expand its national footprint.

Courtney Rehfeldt • Apr 10 2023
Tonal valuation
Finance

Tonal Could See Valuation Fall 90% As Post-Pandemic Market Takes Toll

The struggling home gym company could agree to a funding round that values it at $200 to $300 million, a far cry from the $1.6 billion valuation Tonal was looking at two years ago.

Josh Liberatore • Apr 07 2023
IHRSA members
Fitness

IHRSA Opposes Bill That Would Scrap Liability Waivers For Maryland Gyms

IHRSA is fighting proposed legislation that would eliminate the use of liability waivers for health and fitness businesses in Maryland.

Courtney Rehfeldt • Apr 07 2023
Barrys E86th LIFT Studio
Reviews

Studio Spotlight: Barry’s LIFT Foregoes the Sprints for Strength

Barry's LIFT focuses on slower, more technical moves to work primary and secondary muscles to full exhaustion.

Elizabeth Ostertag • Apr 07 2023
WHOOP Stress Monitor
Tech

Stress Less: WHOOP Combats Stress with New Wearable Monitoring Feature

The new monitor by WHOOP tracks stress levels using continuous heart rate variability and resting heart measurements.

Courtney Rehfeldt • Apr 07 2023
Carl Hardwick fitness coaching
Fitness

Coaches Corner: One-on-One With Carl Hardwick, CEO of OPEX Fitness

Carl Hardwick, CEO of OPEX Fitness and CoachRX, joins Athletech News for a weekly series on fitness coaching.

Carl Hardwick • Apr 07 2023
Gainful at Target stores poster
Nutrition

Gainful, Performance Nutrition Brand, Hits a Bullseye with Target Stores

Gainful says its system will enable Target guests to customize a protein blend with a three-step process out of 11 SKUs.

Courtney Rehfeldt • Apr 06 2023
Huupe founders
Tech

Huupe, World’s First Smart Basketball Hoop, Secures $11 Million in Funding

Huupe says the funding will be used to launch the smart hoop and expand marketing efforts to reach more basketball players worldwide.

Courtney Rehfeldt • Apr 06 2023
People at an Exos program
Wellness

Friday Fun Day: Exos Hopes 4-Day Workweek Will Beat Burnout

Exos says its experiment will create a guidebook to introduce the 4-day workweek concept to corporate clients.

Courtney Rehfeldt • Apr 06 2023
Emily Cole sitting and smiling on the track
Finance

Therabody Signs Emily Cole as First Female NIL Athlete

In addition to Emily Cole, Therabody has athletic partnerships with DeAndre Hopkins, James Harden, and Cristiano Ronaldo.

Elizabeth Ostertag • Apr 06 2023
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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