VR Fitness Is Exercise Without Effort, According To Science
Last night I flew on a winged horse in a magical land, piloted a helicopter through a peril-filled river canyon, […]
Running Footwear Regains its Stride and Experiences Five Consecutive Weeks of Year-over-Year Sales Growth
The U.S. performance running market has turned a corner during the COVID-19 pandemic. Dollar sales rebounded in mid-May and in […]
How Coronavirus and Millennials Killed the Non-Digital Gym
Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% […]
Google’s Fitbit Takeover Probed by EU Regulators
The EU is questioning whether Google’s proposed takeover of Fitbit will harm competition, or give it access to too much […]
Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon.
Why would the startup sell for $500 million when sales were booming in the middle of a pandemic? Putnam’s Mirror, […]
Why Consumers’ Appetite for Meal Replacement Drinks is Growing
As time-poor consumers search for the perfect balance between convenience and nutrition, meal replacement drinks are experiencing a revival The […]
Planet Fitness Charged People Its Yearly Fee Even Though the Gym Was Closed for Months
It’s the start of the month which means a lot of things for people paying their own bills. It’s payday […]
Title Boxing Prez Finds Courage to Lead
Teaching classes outdoors. Making Title On Demand temporarily free. Adding plexiglass barriers and face shields. These are among the tactics […]
Inside The Millennial Wellness Platform That Has Partnered With Brands Like Nike And ASOS
Through social media, events, talks, podcasts and panels, thy.self is working to make the wellness industry a more welcoming space. […]
Gyms Will Never Be the Same After Coronavirus
One in four Americans will never be returning to gyms … even once the pandemic is over, according to new […]
