How Coronavirus and Millennials Killed the Non-Digital Gym

Demand for fitness isn’t going anywhere but up. In fact, the $30 billion fitness industry has been growing 3 – 4% […]

Google’s Fitbit Takeover Probed by EU Regulators

The EU is questioning whether Google’s proposed takeover of Fitbit will harm competition, or give it access to too much […]

Mirror Wanted to Be the Next iPhone. Instead, It’s Selling to Lululemon.

Why would the startup sell for $500 million when sales were booming in the middle of a pandemic? Putnam’s Mirror, […]

Why Consumers’ Appetite for Meal Replacement Drinks is Growing

As time-poor consumers search for the perfect balance between convenience and nutrition, meal replacement drinks are experiencing a revival The […]

Planet Fitness

Planet Fitness Charged People Its Yearly Fee Even Though the Gym Was Closed for Months

It’s the start of the month which means a lot of things for people paying their own bills. It’s payday […]

Title Boxing Prez Finds Courage to Lead

Teaching classes outdoors. Making Title On Demand temporarily free. Adding plexiglass barriers and face shields. These are among the tactics […]

Inside The Millennial Wellness Platform That Has Partnered With Brands Like Nike And ASOS

Through social media, events, talks, podcasts and panels, thy.self is working to make the wellness industry a more welcoming space. […]

Gyms Will Never Be the Same After Coronavirus

One in four Americans will never be returning to gyms … even once the pandemic is over, according to new […]

LulaFit Launches Virtual Corporate Wellness and Team Building Platform

Chicago-based LulaFit, an amenity management firm, has launched LulaFit LIVE, a virtual amenities service platform providing tenants and residents fitness […]

WHOOP Leverages Respiratory Rate Technology to Predict COVID-19

WHOOP Develops Novel Algorithm Capable of Identifying 80% of Symptomatic COVID-19 Cases WHOOP, the human performance company, has leveraged its […]