CEO Corner: One-on-One with Wyatt Ewing of Ice Barrel
Ice Barrel CEO Wyatt Ewing tells Athletech News cold therapy in U.S. is still years behind, but he thinks it's going to be in every home.
EGYM Looking to Digitize Fitness, Raises $41m
EGYM, founded in 2010, bridges digitalization with fitness via its proprietary gym equipment & software offerings found in 13k studios globally
Planet Fitness to Provide Accessible Equipment
Planet Fitness will be the first global fitness center franchise of its kind to supply widespread accessible fitness equipment.
Amazon Launches New and Improved Fitness Wearable
The new and improved Amazon Halo View comes with a new AMOLED color touch display & a longer-duration 12-month membership plan.
iFIT Announces Upcoming IPO
The iFIT IPO price is slated to range from $18.00 to $21.00 per share, with the company trading on the Nasdaq Global Select Market.
SOUL Green is SoulCycle’s Commitment to Sustainability
While celebrating Climate Week, SoulCycle is also launching the SOUL Green Capsule Collection - its first-ever sustainable apparel line.
5 Plant-Based Protein Powders That Will Deliver
These are Athletech News's top 5 plant-based protein powders that will increase energy & boost nutrition. ...market to be worth $9.57 billion
Rewire Fitness Wants to Keep Your Head in Game with Neuro Performance
Rewire Fitness currently offers two subscriptions, Elite Annual and Elite Monthly, and provides a free 14-day trial for those interested.
ThirdLove Joins Activewear Game with New Sports Bra
ThirdLove developed the highly-anticipated sports undergarment, the Kinetic Performance Sports Bra, after two years of research.
Can Apple Fitness+ Take Over Fitbit Premium, Peloton?
Critics are questioning if Apple Fitness+ can drive Fitbit Premium and Peloton subscribers to their side of the exercise landscape.
