The popular cycling company is also launching a green-friendly apparel line.
Countless companies claim to be pro-sustainability, but how many are creating meaningful changes? SoulCycle is. While celebrating Climate Week, SoulCycle has announced SOUL Green, an official commitment to sustainability. The indoor cycling and spinning company has also announced a retail collection that boasts fully recyclable cotton, organic dyes, and a forward-thinking sock recycling program.
The SOUL Green Capsule Collection will be SoulCycle’s first-ever sustainable apparel line. The collection’s creation process is Earth-friendly, with an airbrush method that uses five times less water than normal dye processes, and printed graphics consist of water-based organic inks that are free of PVC resin. The 100% recycled cotton Capsule pieces range from $58 – $128 and come in various colorful tones, including gradients.
In addition to the new SOUL Green Capsule Collection, SoulCycle has made moves to adjust its transportation, packaging, and waste methods and will only use sustainable fabric in the future. SoulCycle has also committed to less waste by partnering with Flow Water to remove plastic water bottles in its studios.
These changes reflect SoulCycle’s partnership with Climate Neutral, a non-profit organization whose mission is to move the fitness community towards a greener future and to reach carbon neutrality by 2024.
SoulCycle has remarked that socks are one of its hottest selling items and decided to create a zero-waste program, Soul(re)Cycle, a sock recycling program.
Teaming up with UNIFI, SoulCycle will reuse socks to develop new ones and hopes to launch the program in early 2022.
Consumers who purchase socks from SoulCycle can ship them back once they are starting to age. SoulCycle will then give them a new life, and they will become reincarnated into new apparel. As an incentive for being green, sock senders will receive a 15% discount for use in the Soul Shop.
Co-founded by Elizabeth Cutler and Julie Rice, SoulCycle first opened its doors in 2006 in New York City and quickly gained a devoted following. At SoulCycle studios, an instructor leads cyclists in a candlelit room with curated music for a unique and exhilarating experience.
Equinox Group owns SoulCycle and, as of 2020, has 99 locations.