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Equinox membership
Fitness

Equinox Raises the Bar on Luxury With New Membership Program

The new membership program offers Equinox members access to a silver platter of perks, including helicopter rides and custom Oura Rings.

Courtney Rehfeldt • May 26 2023
FitGrid
partnership

How FitGrid Is Using Software, AI To Help Studios Build Community

FitGrid is using its software suite and AI to help build what it calls the "best relationship platform in the game" for fitness studios.

Josh Liberatore • May 25 2023
InsideTracker Oura
Tech

InsideTracker Adds Support for Oura Ring Sleep Data

The integration combines Oura sleep and activity data with proprietary analysis of blood biomarkers and DNA data from InsideTracker.

Elizabeth Ostertag • May 25 2023
Nutrition

The Future of Nutrition? January AI Launches App That Predicts Blood Sugar Response

January AI members can enter foods they are considering eating, and the app will tell them what the food will do to their blood sugar levels.

Courtney Rehfeldt • May 25 2023
Tech

Universal Music Group Partners With Endel To Create AI-Powered Wellness Sounds

Endel’s proprietary AI technology will be used to empower UMG artists to create science-backed music that enhance listeners’ overall wellness

Elizabeth Ostertag • May 25 2023
Fitness

Therabody Partners With Barry’s for In-Studio Recovery

Therabody will provide recovery stations that include its Theragun PRO and WaveRoller devices in all of Barry's U.S. fitness facilities.

Courtney Rehfeldt • May 25 2023
MyFitnessPal nutrition app
Nutrition

MyFitnessPal Adds Feature for Personalized Nutrition Tracking

A customizable dashboard allows MyFitnessPal users to personalize their food-tracking experience with nutrient-specific options.

Elizabeth Ostertag • May 24 2023
Fitness

Hydrow Promotes CFO John Stellato to President

As president, Stellato will continue to oversee finances for Hydrow but will play a more significant part in shaping the company’s future.

Josh Liberatore • May 24 2023
Apple VR
Tech

Apple’s Rumored AR/VR Headset Could Change Fitness

As VR fitness has grown in popularity, insiders expect Apple to enhance its existing health & wellness offerings.

Elizabeth Ostertag • May 24 2023
Nik Kish Row House
Fitness

CEO Corner: Nik Kish of Row House on Rowing and the Future of Fitness

Nik Kish speaks with ATN about what motivates him, why he joined Xponential Fitness and how Row House has grown to nearly 100 locations.

Elizabeth Ostertag • May 24 2023
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