Amped Fitness Enters Texas as HVLP Gym Keeps Expanding
The low-price gym chain known for its blue mood lighting and long list of amenities has built a burgeoning portfolio of clubs in Florida
Amped Fitness is arriving in the Lone Star State, set to open its first Texas location, in the Dallas-Fort Worth metro area, later this year. The DFW area continues to see a fitness and health boom, with Amped Fitness joining the likes of Lumin Fitness, City Cave Float & Wellness Center and Perspire Sauna.
The upcoming 38,000-square-foot Amped Fitness gym at 110 W. Campbell Road in Richardson, Texas, will be Amped’s 25th corporate-owned location, offering a contract-free experience that includes 24/7 access, cardio and strength equipment, instructor-led and virtual group classes, a women’s-only Babe Cave and a Functional Freedom Zone. A recovery space will also be available, with tanning, saunas and HydroMassage beds.
Hailing from Florida, Amped Fitness, a chain of high-value, low-price (HVLP) clubs, prides itself on providing members with positive vibes underneath its blue mood lighting and special areas designed with fitness content creators in mind. And, unlike many other wallet-friendly fitness memberships, Amped offers childcare for children ages 1-12 — a benefit included in its VIP membership options in select clubs.
The brand recently opened its first Sapphire location in Fort Lauderdale, one of five in the southern region of Florida that is part of its corporate expansion. Sapphire spots take exclusivity a step further with luxury-style amenities, strict enforcement of an 18-and-over age policy and equipment from Core, Amped, Prime, Total Gym and Booty Builder. Amped Fitness also acquired three former YouFit gyms in Florida, rebranding them to its signature “anti-gym culture” look and feel.
As Amped Fitness continues to scale, the fitness club has named its first franchise partners, Matt and Kyana Carrico, who will expand Amped in the Indianapolis area this year.
The low-cost, high-value fitness franchise will soon offer discounted founder’s rates and a free limited edition founder’s t-shirt during an upcoming two-day-only cyber sale, according to its Instagram page. Amped Fitness locations offer memberships starting at $9.99/month with a capped $26.99 VIP tier.
HVLP gyms have made their mark, especially among fitness consumers battling increasing costs at every turn, notably Gen Z and Millennials. Planet Fitness has seen strong growth among younger fitness enthusiasts, in part due to its High School Summer Pass program.
