Forme Touts ‘Transformational’ Plan To Acquire Connected Fitness Biz

Forme, which is struggling post-IPO, announced a non-binding letter of intent to acquire an unnamed connected fitness equipment business.

F45 Unveils Revamped Website, Digital Presence

Functional fitness franchise F45 Training is looking to rebound after its recent decision to delist its stock from the NYSE.

ISSA Creates Program To Help Military Members Become Fitness Professionals

The new ISSA program focuses on certification, training, funding assistance and job placement for members of the armed forces.

MilkMate Aims To Make Breast Pumping Easier for Working Moms

MilkMate, a breast pumping solution company, recently secured FDA clearance and closed a $5 million seed round.

Are Protein Bars Actually Healthy? A Dietitian’s Take

Protein bars offer a convenient and tasty way to get enough of the vital macronutrient, but do their benefits outweigh potential downsides?

Can College Sports, Other B2B Deals Shake Peloton Out of its Slump?

Peloton will adopt college sports partnerships as part of its new B2B strategy, starting with the University of Michigan.

Solidcore expansion

Solidcore Plans New Headquarters To Match Expansion Ambitions 

Solidcore, a Pilates-inspired boutique fitness brand, is leaving DC for a larger, amenity-rich building in nearby Rosslyn, Virginia.

F45 Stock Suspended as Delisting Proceedings Begin

The financially troubled functional fitness franchise recently announced its intention to delist and deregister its stock from the NYSE.

Coaches Corner With Carl Hardwick: How To Build Stronger Coach-Client Relationships

As fitness coaches, our impact hinges on the relationships we cultivate with our clients. Here are four helpful frameworks.

iFit Bolsters Freemotion Team With Executive Appointments

Freemotion, iFit’s commercial division, has named two industry experts to leadership roles as it eyes international expansion.