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Fashion

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Elizabeth Ostertag • Jul 30 2024
asensei and powerblock
partnership

Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells

ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.

Athletech Studios • Jul 30 2024
Anthony Geisler
Fitness

Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s

Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.

ATN Staff • Jul 30 2024
Woman on a Pilates reformer in a studio
partnership

Modern Pilates, Modern Management: How To Streamline Studio Operations

Interest in Pilates is surging and Mariana Tek is helping studios grow, differentiate and provide personalized experiences.

Athletech Studios • Jul 30 2024
Finance

Zoe, an At-Home Nutrition Testing Startup, Lands $15M

Zoe, a startup that combines at-home testing with informed nutrition guidance, has now raised $118 million in total funding.

Courtney Rehfeldt • Jul 29 2024
Wellness

NYC Medical Practice Rebrands as Ultimate Longevity Destination

Extension Health provides proactive health measures in the name of longevity with protocols that maximize human performance and address aging.

Courtney Rehfeldt • Jul 29 2024
a Studio Pilates class
Case Studies

Studio Pilates Accelerates US Growth With Celeb Franchise Partner 

Actor Jason Priestley and his wife Naomi are opening their first Studio Pilates in the Sylvan Park neighborhood of Nashville this fall.

Courtney Rehfeldt • Jul 29 2024
A woman using the Precor Glutebuilder machine
partnership

Precor Enhances Glute Training Solutions Through Strategic Collaboration

Precor has partnered with Glutebuilder to introduce their new plate-loaded glute training line, combining biomechanics with innovation.

Athletech Studios • Jul 29 2024
Zumba dance fitness class
Fitness

Zumba Partners With Samsung Health in Latest DTC Move

The Samsung Health collaboration will bring Zumba’s energizing dance-fitness workouts to an even wider audience.

Courtney Rehfeldt • Jul 26 2024
Fitness

Australian Olympic Team Taps PLAE as Gym Equipment Supplier

PLAE, a high-performance fitness flooring and equipment company based in the U.S., continues to make inroads in Australia.

Magdalena Becker • Jul 26 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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