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How is Longevity Reshaping the Fitness Business?

The trends and business models creating new opportunities across wellness and recovery.

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24 Hour Fitness CEO Karl Sanft
Fitness Business

CEO Corner: Karl Sanft’s Plan To Rebuild 24 Hour Fitness

Under Sanft, 24 Hour Fitness has sought stability following its emergence from bankruptcy a few years ago.

Josh Liberatore • Sep 11 2024
Mother with baby, holding a dumbbell
Fitness Business

FORM Unveils Pregnancy Program and New Pre & Postnatal Trainer

Digital wellness platform Form has launched its pregnancy program, led by Calyn Brooke Robinow, a NASM-certified personal trainer

Elizabeth Ostertag • Sep 11 2024
female travelers on a wellness tourism trip
Wellness

Breaking Down the Post-Pandemic Rise of Wellness Tourism 

By 2023, the global wellness tourism market had fully recovered from its pandemic-era dip. By 2027, the market is projected to reach $1.4 trillion.

Marie Driscoll - CFA • Sep 11 2024
FS8 is F45 Training's new Pilates brand
Fitness

F45 Training Sees Fast Progress with Mixed Pilates Brand FS8

Pilates is already on the upswing, but FS8, an F45 Training subsidiary, is giving it a lift unlike anyone else

Athletech Studios • Sep 11 2024
man and woman exercising at Blink fitness
Fitness

UK’s PureGym Makes Play to Acquire Blink Fitness

PureGym, one of UK's leading fitness operators, is making a play to acquire Equinox-owned Blink Fitness for $105 million in cash.

Courtney Rehfeldt • Sep 10 2024
An image depicting Crunch Fitness members participating in Zumba group fitness.
Fitness

Crunch Fitness, Zumba Pair for Global Dance Event

Crunch Fitness and Zumba are teaming up to celebrate Global Dance Day on Sept. 21 at Crunch Fitness gyms worldwide and on Zumba's app.

Courtney Rehfeldt • Sep 10 2024
Headshots of three people
Fitness

EGYM Acquires FitReserve, Expands U.S. Wellness Offering

EGYM enhances its Wellpass offering in the U.S. by acquiring FitReserve, adding 2,000 studio and gym partners.

Joy Keller • Sep 10 2024
NordicTrack Commercial 2450 Treadmill from iFIT
Fitness

iFIT Embraces AI Fitness With New NordicTrack, ProForm Machines

AI Coach integration is central to iFIT's new lineup of 40-plus smart machines across the NordicTrack and ProForm brands.

Josh Liberatore • Sep 10 2024
Product shot of Viome's at-home intelligence test
Finance

Viome Lands $25M for Diagnostics Division

Viome raised $25 million in a Series D funding round and has onboarded Kal Raman to lead the health tech company's new diagnostic division.

Courtney Rehfeldt • Sep 10 2024
partnership

Fireside Chat: Digital Revenue Systems’ CEO Taylor Watkins on the Power of Digital Signage

In this latest “Fireside Chat” video, Digital Revenue Systems CEO Taylor Watkins joins Athletech News Founder and CEO Edward Hertzman.

Athletech Studios • Sep 10 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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