Tracy Anderson Unveils Activewear Line, Drops First Piece

The 12-piece Tracy Anderson Collection includes shrugs, unitards, leotards and two-piece sets in high-performance fabric.

NASM, Truemed Partner To Enable Tax-Free Spending on Personal Training

Personal training clients can now use tax-free HSA and FSA funds to pay for gym memberships, exercise classes, equipment and supplements.

FitXR Sees Massive Potential in Mixed Reality Fitness

Sam Cole, CEO of FitXR, predicts that mixed and virtual reality tech will soon become commonplace in gyms and fitness facilities.

Engagement Through Enthrallment: The Key to Acquiring (and Keeping) Members

Part of the iFIT, Freemotion Fitness combines best-in-class equipment with the world’s leading fitness technology solution.

The Power of Appearance in Boosting Confidence & Enhancing Sports Performance

Turkeyana Clinic plays a crucial role in improving the appearances of athletes and fitness enthusiasts, which can have major performance […]

Blink Fitness President Eyes Community, Accessibility & Innovation in 2024

A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.

Product of the Week: Elastique Brings French Tradition to Activewear

Elastique activewear artfully lies at the intersection of apparel and lymphatic massage. But does it deliver on its purported benefits?

CEO Corner: Thesis’ Dan Freed Is Leading the Nootropics Movement

Dan Freed founded Thesis in 2017 after nootropics helped him go from high school dropout to Yale grad. The brand has raised $13.5 million.

Female Fitness Influencers Flex Monetizing Muscles

When it comes to social media followers, female fitness and wellness influencers far outpace their male counterparts.

The Most Engaging Personal Trainers of 2023, According to ABC Trainerize

These fitness coaches led the way when it comes to app engagement, staying close to their current clients and attracting new ones.