Peloton and Fitbit Team on Fitness Content

Beginning next month, Fitbit Premium users can access Peloton classes

Peloton and Fitbit have forged a global and multi-year content distribution partnership, with Fitbit Premium users in the U.S., U.K., Canada and Australia gaining access to Peloton fitness classes beginning next month.  

Classes span over 10 modalities, such as strength, Pilates, running, boxing, cycling, barre and more. A select group of Peloton classes will be available to Fitbit users without a premium subscription.  

The partnership also sees Peloton members receiving special offers for the Google Pixel Watch and Fitbit Charge 6.

“We’re thrilled to bring Peloton’s classes and world-class instructors to Fitbit users and continue to establish Peloton as a one-stop shop for all types of fitness content,” Peloton for Business senior vice president and general manager Greg Hybl said. “Together, we share a commitment to make health and wellness more accessible and ensure even more people can reach their fitness goals.”

Peloton’s Play for New Audiences 

The deal with Fitbit aligns with the connected fitness company’s next chapter, which includes engaging new audiences, scaling its treadmill business and revamping its international approach, according to a recent investor presentation. The partnership also underscores Peloton’s exploration of new business verticals related to wellness, such as nutrition, rest and sleep.

On Fitbit’s side, the deal with Peloton follows the wearable tech company’s springtime launch of the Fitbit ACE LTE, a gamified fitness wearable for children.

Peloton is expected to report its Q4 results on Aug. 22.