How Noom’s GLP-1 Programs Are Designed for Long-Term Health
The psychology-based platform’s new Microdose GLP-1Rx Program is affordable and is designed to be easy on your body.
How Bon Charge Is Winning Over a Generation That Questions Everything
With science-backed technology, portable design and frictionless integration, Bon Charge aligns with younger wellness consumers
ATN Week in Review: Low-Price Fitness Is Winning More Than Ever Before
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Hims & Hers Goes Global While GLP-1 Drama Plays Out at Home
Hims & Hers is planting its flag in new overseas markets; on U.S. soil, it's navigating a GLP-1s fight against Big Pharma's branded blockbusters.
Whoop Is Making a Big Pro Sports Push
Whoop partners with Scuderia Ferrari HP and Al Nassr as the wearable race heats up, from Formula 1 to global football.
Relaunched Label Outdoor Voices’ Affordable New Activewear Collab Includes $17 Leggings
Now back under founder Ty Haney, the colorful label has teamed with the members-only warehouse retailer on an exclusive spring line for the whole family.
Strong Pilates Enters California With WeHo Studio Amid US Expansion Push
Strong Pilates has officially entered the California market, opening its first Golden State studio in West Hollywood.
Climbing Gyms Face Uncertain Future Despite Recent Growth
The indoor climbing industry grew 4.7% in 2025 with 53 new gyms opening, even as operators faced economic pressure and rising union activity.
NYC Mayor Mamdani Targets Gym Membership Cancellations
New York City's new mayor is ramping up efforts to force gyms and health clubs to make it easier for people to cancel their memberships.
Cristiano Ronaldo Invests $7.5M in Wellness Tech Platform
Cristiano Ronaldo just wrote a $7.5 million check for a piece of Herbalife's wellness tech; he's not the only athlete cashing in on the health boom.
