Why Hormonal Health Is Vital to Any Corporate Wellness Strategy
Hormonal health is becoming increasingly important among women but impacts all genders, making it crucial for employee productivity and business success.
Sency Transforms the Fitness Market With AI Motion Tracking
Sency's SDK allows fitness brands to offer AI-powered motion tracking inside their apps, offering an industry-changing level of personalization.
How Body Scanning Tech Helps Fitness Brands Thrive in the GLP-1 Era
Advanced body scanning tech from brands like Evolt help GLP-1 users mitigate the risks of losing muscle mass while on weight-loss drugs.
How Top HVLP Gyms Are Driving Growth in 2024
Executives from Chuze Fitness and Crunch Fitness share how they plan to acquire and retain members in the coming years.
Daily Harvest Adds Line of Longevity-Boosting Foods
Daily Harvest has partnered with Parsley Health to produce products rich in nutrients potentially leading to improved quality and length of life.
Pvolve Signs Franchise Deals in Atlanta, San Francisco
Pvolve, a functional fitness franchise that blends low-impact movement with resistance training, continues to open new franchise locations.
The Bar Method Headed to Japan in First Global Deal
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
Genesis Health Clubs Enters New York, Acquiring Saw Mill Club
Genesis has acquired Saw Mill Club's two locations in Mt. Kisco, New York, pushing its total tally of clubs up to 72 across 11 states.
JetSet Pilates Coming to SoHo as Fitness Brand Keeps Expanding
Bringing JetSet Pilates to NYC's SoHo neighborhood is Goli Soli, a NASM-certified personal trainer who's spent 12 years in the fitness industry.
PXG Apparel’s Renee Parsons on Changing Golf Through Fashion
Parsons, who spearheaded the launch of PXG's apparel arm back in 2018, is working to make golf more inclusive, particularly for women.
