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ATN's Franchise Lens shares the keys to preparing for franchise success.

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men working out in a gym with dumbbells
Finance

Exerp Partners with Fintech Provider

Exerp and Ezypay have formed a strategic partnership with Ezypay to make it easier for fitness businesses to streamline payment options.

Courtney Rehfeldt • Dec 03 2024
three people working out at NYSC with Les Mills new boutique fitness programs
Fitness

NYSC Launches New Les Mills Group Training Concepts

NYSC is the first to launch two Les Mills boutique group fitness concepts in the States that appeal to young fitness consumers.

Courtney Rehfeldt • Dec 03 2024
man and woman exercising at Blink fitness
Finance

Bankruptcy Court Greenlights Blink Fitness Sale to PureGym

PureGym has scored Blink Fitness locations in New York and New Jersey in a $121 million deal that will advance its North American endeavors.

Courtney Rehfeldt • Dec 03 2024
SotoMethod Hilary Hoffman
Industry News

SotoMethod Opens First Permanent Studio in Tribeca

SotoMethod, the fitness method founded by celebrity trainer Hilary Hoffman, is set to open its first permanent studio.

Elizabeth Ostertag • Dec 03 2024
Female personal trainer with client
Fitness

The Future of Fitness with AI

As artificial intelligence (AI) integrates into workout routines, workouts are now offering unprecedented levels of personalization.

Elizabeth Ostertag • Dec 03 2024
women and men work out in a fitness class
Fitness

Sports Innovation Lab Unveils Fitness Consumer Data

In partnership with Athletech News, Sports Innovation Lab is releasing "fitness communities," a new way to analyze consumer spending data.

ATN Staff • Dec 03 2024
Activewear Sustainability
Fitness Business

The Future of Sustainable Activewear

As sustainability becomes a priority for both consumers and manufacturers, activewear is undergoing a significant shift.

Elizabeth Ostertag • Dec 03 2024
a group of people at PickleRage's pickleball clinic
Fitness

PickleRage Opens Florida & Maryland Indoor Pickleball Clubs

Indoor pickleball franchise leader PickleRage has opened two new locations in Florida and Maryland as it plots massive growth.

Courtney Rehfeldt • Dec 02 2024
Man sitting on robotic massage table
Equipment

Aescape Partners with Invited to Introduce Robotic Massage at Country Clubs

Aescape, the creators of the automated and on-demand robot massage, has announced a partnership with Invited

Elizabeth Ostertag • Dec 02 2024
a shaker bottle next to a pre-workout supplement powder mix and a scooper
Fitness

Pre-Workout Supplements Projected to Reach $26.7B by 2030

A new report finds the pre-workout space is set to boom in the near future as consumers turn to pre-workout products.

Courtney Rehfeldt • Dec 02 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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