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Ladder ad comparing its app with Peloton's
Fitness

Ladder Takes Aim at Peloton’s New Strength Training App 

Digital fitness company Ladder is effectively accusing Peloton of copying its popular strength training app.

Josh Liberatore • Dec 05 2024
Female trainer with client, using suspension training
Fitness Business

How Personal Trainers Attract Clients in a Competitive New Year

From referrals to retention strategies, a new report offers actionable insights to help personal trainers thrive in a competitive industry

Joy Keller • Dec 05 2024
man and two women on indoor cycling bikes
Fitness

Latin American Fitness Market Poised for Growth, Survey Finds

Most Latin Americans in urban areas exercise multiple times per week, a new survey finds, shedding light on an emerging fitness market.

Josh Liberatore • Dec 05 2024
crunch fitness
Finance

TPG Explores $1.5B+ Sale of Crunch Fitness Per Report

Private equity firm TPG is considering a potential $1.5B sale of Crunch Fitness, which could take place in 2025.

Courtney Rehfeldt • Dec 05 2024
an image of AG1's new airport vending machine
Nutrition

Green Machine: AG1 Launches Presence at Airports

AG1 is the latest wellness brand to offer its products in airports, targeting health-conscious travelers who are on-the-go.

Courtney Rehfeldt • Dec 05 2024
Concept2 launches StrengthErg
partnership

Concept2 Prioritizes Versatility & Recovery with New StrengthErg

Concept2 has a new product ready for rollout that delivers strength training in an efficient and safe manner

Athletech Studios • Dec 05 2024
headshot of Seed co-founder Ara Katz
Wellness

CEO Corner: Seed Health’s Ara Katz on the Science of Probiotics

Ara Katz co-founded Seed Health in 2015, growing it into one of the biggest brands in the booming microbiome and probiotics space.

Josh Liberatore • Dec 04 2024
exterior shot of an Orangetheory Fitness studio in Boca Raton, Florida
Fitness Business

Orangetheory Expands with New Studios in U.S. and Saudi Arabia

Orangetheory Fitness expands with new studios in the U.S. and Saudi Arabia, highlighting global growth and the GCC's booming fitness market.

Courtney Rehfeldt • Dec 04 2024
a MyNetDiary app user scanning a meal with their new AI feature
Nutrition

MyNetDiary Adds AI Meal Scan Feature

Diet and nutrition app MyNetDiary has unveiled a new function so users can snap a photo to calculate nutrients.

Courtney Rehfeldt • Dec 04 2024
a client receiving BTL's Emsculpt Neo, which has been added to Alo Wellness Clubs
Wellness

Alo Wellness Clubs Add Wellness Offerings with BTL Partnership

Members of the exclusive NYC and LA Alo Wellness Clubs can now benefit from BTL wellness tech such as Emsculpt Neo and Emsella.

Courtney Rehfeldt • Dec 04 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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