How Fitness Influencer Reneé Noe Built an In-Person Women’s Running Community
Reneé Noe, a model and fitness influencer, hosts running events in cities across the U.S. through her Noe Bad Vibes Run Club
With New President, BFT Eyes Massive Growth in North America
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Product of the Week: Is Supernatural the Best VR Fitness App?
Those looking to add a little magic to their workouts should look no further than the Supernatural app, available on the Meta Quest.
The Ranch, a Malibu Staple, Brings Wellness Retreat to NYC
The Ranch, a staple in the California health scene, has selected New York's Lower Hudson Valley as its home to East Coast wellness seekers.
Life Time Doubles Down on Pickleball as NYC Complex Opens
Life Time has partnered with pickleball pros to release a series of 70 instructional videos for its members.
BoydSense Raises $7.5M for Breathable Glucose Monitor
BoydSense's new prototype allows diabetics and pre-diabetics to check their blood glucose levels by breathing into a device.
Boutique Fitness Brands Must Embrace Diversity, Equity & Inclusion, Leaders Say
Embedding DEI in boutique fitness models drives business success, although there's a prevailing sense that many brands aren't doing enough.
Peloton Axes Unlimited Free App Membership in Short-Lived Experiment
Peloton, the connected fitness giant, hasn't converted enough free subscribers into paid ones to make its free app tier a success.
BowFlex Sold to Matrix Parent in $37.5M Deal
BowFlex has received an order approving the sale of its assets to Johnson Health Tech Retail, parent company of Matrix Fitness.
Planet Fitness Names Colleen Keating CEO at Pivotal Time for Gym Brand
Keating will look to grow the gym giant while wrestling with key decisions including potentially increasing the price of a Planet Fitness membership.
