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ATN's Franchise Lens shares the keys to preparing for franchise success.

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an image of a heart object within a medical book
Research

Small Activity Bursts, Big Heart Benefits for Women, Study Finds

Four minutes a day of intense physical activity can lower the risk of major cardiovascular events in middle-aged women, a new study finds.

Courtney Rehfeldt • Dec 10 2024
Personal trainer stretching client
Trending

Studies: Stretching Boosts Heart Health, Strength & Longevity

National Stretching Day showcases the transformative power of stretching — from improving everyday movement to enhancing performance.

Joy Keller • Dec 10 2024
man and woman prepapre healthy food in the kitchen
Nutrition

These 5 Healthy Food & Drink Trends Could Define 2025

From protein donuts to GLP 1-boosting foods, these healthy food and drink trends are poised to dominate in the year ahead.

Josh Liberatore • Dec 10 2024
a cycling enthusiast engaging with Wattbike's Hub training app.
Fitness

Wattbike Expands Reach with Free, Multilingual Training App

Wattbike’s free app brings pro-level training to everyday cyclists as the indoor cycling leader gears up to target the commercial gym sector.

Courtney Rehfeldt • Dec 10 2024
DRS digital signage in front of bikes
partnership

DRS is Transforming Digital Signage in Fitness Facilities

With a hands-on and detailed approach to digital signage, Digital Revenue Systems (DRS) helps fitness brands inside and out

Athletech Studios • Dec 10 2024
The Drop, Rex.fit's wearable nutrition tracker that uses AI to detect and log food as its user is wearing it.
Nutrition

Could Rex.fit’s ‘The Drop’ Replace Food Logging Forever?

Rex.fit's The Drop has launched on Kickstarter as the first automated wearable nutrition tracker, solving the pain points of food logging.

Courtney Rehfeldt • Dec 10 2024
Fitness

Orangetheory Launches New Brand Strategy, Eyes Inclusive Fitness

Orangetheory Fitness is launching a new ad campaign and refreshed brand strategy as it eyes a more inclusive approach to group workouts.

Josh Liberatore • Dec 10 2024
an image of two woman working out together outdoors
Fitness Business

ACE Launches New Anti-Obesity Medication Course for Coaches

A new course by ACE gives personal trainers and health coaches an edge amid the rise of weight loss medication use.

Courtney Rehfeldt • Dec 09 2024
women work out at a Natural Pilates studio
Fitness

LA Staple Natural Pilates To Open 2nd NYC Studio

Los Angeles-based fitness studio Natural Pilates, which blends classical Pilates principles with Lagree, is coming to the Upper East Side.

Elizabeth Ostertag • Dec 09 2024
woman poses at a YogaSix studio
Longevity

YogaSix, StretchLab Tap Into the Business of Longevity

For fitness brands, the longevity movement offers an opportunity to appeal to consumers who might not ordinarily be interested in working out. 

Josh Liberatore • Dec 09 2024
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