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a smiling image of Tage Flugeim
Case Studies

Master Franchisee Has High Hopes for BFT, ‘Back to Basics’ Fitness in Europe

Tage Flugeim, who was the first to take Barry's outside the U.S., is launching Body Fit Training (BFT) studios in Norway, Sweden and Denmark.

Courtney Rehfeldt • Jul 31 2024
Reviews

Product of the Week: Solluna Glowing Greens Powder Stands Out From the Crowd

Solluna's Glowing Greens powder includes 7 different ingredients for vitality, beauty and health, including cordyceps mushroom.

Elizabeth Ostertag • Jul 31 2024
partnership

As Technogym Heads to Paris Olympics, Fitness Demand Has Never Been Higher

Technogym serves as the official and exclusive supplier of cardio, strength and functional training equipment for the Paris Olympics.

Athletech Studios • Jul 31 2024
Human Touch chairs on display
Case Studies

For Gyms & Clubs, Massage Chairs Offer High Value in the Wellness Era

Leading gym chains such as EoS Fitness and Crunch are making Human Touch massage chairs a key part of their overall recovery packages.

Kim Kisner • Jul 30 2024
eating healthy foods for longevity
Nutrition

Longevity Rules: The Right Diet Can Boost Lifespan by 10 Years, Study Finds

Eating the right foods – and abstaining from others – may still be the best way to meaningfully improve longevity and healthspan.

Magdalena Becker • Jul 30 2024
Basic Fit gym in Europe
Finance

Basic-Fit Grows Revenue, Tops 4 Million Members as European Gyms Flourish

Basic-Fit reported a 17% increase in revenue to €585 million ($633 million) and membership growth of 13% to 4.1 million in H1 2024.

Courtney Rehfeldt • Jul 30 2024
Fashion

Newton’s First Launches To Serve Growing Market for Big & Tall Athleisure

Newton’s First, which describes itself as the world's first big and tall men's athleisure brand, is targeting a $6 billion market.

Elizabeth Ostertag • Jul 30 2024
asensei and powerblock
partnership

Fireside Chat: ASENSEI’s Steven Webster, PowerBlock’s Mattson Towley on the World’s Smartest Dumbbells

ASENSEI and PowerBlock joined forces to add real-time weight recognition, rep counting and form feedback to adjustable dumbbells.

Athletech Studios • Jul 30 2024
Anthony Geisler
Fitness

Former Xponential CEO Anthony Geisler Talks Fitness Franchising, Rise of GLP-1s

Anthony Geisler addresses his departure from Xponential and analyzes the current fitness and wellness landscape in an exclusive interview.

ATN Staff • Jul 30 2024
Woman on a Pilates reformer in a studio
partnership

Modern Pilates, Modern Management: How To Streamline Studio Operations

Interest in Pilates is surging and Mariana Tek is helping studios grow, differentiate and provide personalized experiences.

Athletech Studios • Jul 30 2024
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Technogym Revenue Climbs 10% as Luxury Fitness Demand Holds

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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