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Older people running outside
Nutrition

Doctors Weigh In on the Longevity Boom

Athletech News speaks with three doctors to explore what truly promote longevity in today's stressful world.

Josh Liberatore • Oct 29 2024
a man running on a new Centr treadmill
Finance

Centr Launches Premium Treadmill Collection

Centr, the Chris Hemsworth-founded fitness brand, has launched a line of premium treadmills, one of which is in partnership with Hyrox.

Courtney Rehfeldt • Oct 28 2024
man uses TRX straps during physical therapy session
Fitness

TRX Pushes Into Rehab, Physical Therapy 

TRX Training is adding new tools, education and content to highlight how its products can be used in injury-recovery settings.

Josh Liberatore • Oct 28 2024
an image of Spenga fitness members trying out the new technology from Accuro and Gymlete
Fitness

Gymlete and Accuro Partner to Bring Data and Gaming to a New Generation

Gymlete and Accuro have partnered to bring data and gaming to digitally-native Gen Z fitness enthusiasts, driving engagement and retention.

Courtney Rehfeldt • Oct 28 2024
an image of James Harden with a basketball
Fitness

Crunch Partners with NBA’s James Harden for Texas Expansion

LA Clippers player James Harden has partnered with Crunch Fitness to open three new gyms in Texas with special "HIIT Like Harden" classes.

Courtney Rehfeldt • Oct 28 2024
Ghost energy drinks
Nutrition

Keurig Dr Pepper Acquires Ghost for $1B+

Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.

Courtney Rehfeldt • Oct 28 2024
an image of the Les Mills fitness rave in Berlin
Uncategorized

Les Mills and Adidas Host Fitness Rave in Berlin

Berlin''s fitness rave - hosted by Adidas and Les Mills - was an opportunity for the fitness brand to unveil its new Les Mills Pilates.

Courtney Rehfeldt • Oct 28 2024
an image of four people toasting together during the holiday season
Wellness

How to Stay Fit and Balanced During the Holiday Season

The holidays can be a hard time of year to stick to fitness and health routines, but Chuze Fitness' senior director of fitness has tips.

Courtney Rehfeldt • Oct 28 2024
Fitness Business

How D1 Training Became One of the Biggest Brands in Fitness

With over 117 locations, D1 Training has built a winning brand by recreating the atmosphere of a college football weight room.

Josh Liberatore • Oct 25 2024
Person walking up stairs
Wellness

Why Whoop Added Step Count, According to CEO Will Ahmed

Whoop is introducing step count measurement in response to scientific insights about longevity, and user demand.

Elizabeth Ostertag • Oct 25 2024
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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