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Where Is Fitness Headed?

Les Mills founder Phillip Mills on why people build their lives around fitness.

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Sporting goods
Fitness

Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat

A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business,

Joy Keller • May 02 2025
Fitness

Game On: Babolat & Playtomic Join Forces for Global Padel Push

Babolat and Playtomic are partnering on a global padel push with competitive games and in-person experiences.

Courtney Rehfeldt • May 02 2025
Fitness

Your Reformer Hosts NYC Pop-Up Amid US Pilates Expansion

Australian Pilates brand Your Reformer is hosting an immersive five-day pop-up event in New York City, its latest push into the U.S. market.

Josh Liberatore • May 02 2025
functional training zone at EoS Fitness
Fitness

EoS Fitness Plans Bold 2025: 28 Gyms, $14M in Club Upgrades

EoS Fitness had a productive quarter with opening 7 new gyms, $3.2M in upgrades, —and rumors of a $1B sale.

Courtney Rehfeldt • May 02 2025
A class at Reforming Pilates with women using Reformers.
Fitness

Reforming Pilates Brings Its Sold-Out Florida Sessions to NYC

Reforming Pilates, hailing from South Florida, is opening its largest location yet in NYC’s Upper East Side.

Courtney Rehfeldt • May 02 2025
wearable sweat patch by Epicore
Wellness

Epicore Tops Up Series B With $6M To Scale Sweat-Sensing Wearables

With an added $6M in Series B funding, Epicore is taking its Connected Hydration tech to new markets while advancing cloud analytics.

Courtney Rehfeldt • May 02 2025
Torque Fitness TANK Series
Fitness

Torque Fitness Innovates Push Sleds From All Directions for All Kinds of Users

The TANK series by Torque Fitness elevates push sled exercise on multiple fronts for multiple kinds of fitness consumers

Athletech Studios • May 02 2025
Unscripted podcast banner featuring Jamie Weeks of SWTHZ
Wellness

Unscripted: SWTHZ’s Jamie Weeks on Contrast Therapy, Biz of Franchising

SWTHZ founder Jamie Weeks joins the ATN Unscripted podcast to offer his unique take on building a successful wellness franchise.

Athletech Studios • May 02 2025
Trainer with client on Wattbike
partnership

Retention Starts with Results & Wattbike Delivers

Validated data, seamless re-testing loop and app integrations prove progress, personalize training and open new revenue streams

Athletech Studios • May 02 2025
Woman inside a spa, holding tray
Finance

Spa Spending Shows Early Cracks After Solid Q1; Signals for Fitness Operators

U.S. spas, often the canary in the discretionary-spend coal mine, logged modest sales gains in Q1, but data point to a budding slowdown.

Joy Keller • May 02 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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