Banding Together: Deuser Sports and Straffr Partner
Deuser and Straffr have forged a strategic partnership to advance the resistance bands space with a tech-forward approach.
No Doubt Fitness Launches Online Training for Busy Execs
No Doubt Fitness is expanding its lifestyle and wellness facility with a digital platform catering to the needs of busy executives.
Supernatural Launches Guest DJ Workout Series with Paris Hilton
Supernatural, the VR fitness platform, has launched a new workout series called Guest DJ, with Paris Hilton as its inaugural host.
Magic AI Secures $5M for Home Fitness Mirror
London-based Magic AI has landed $5 million for its AI-powered hologram fitness mirror which has attracted several athlete ambassadors.
Private Equity Sees Big Future for Anytime Fitness
Private equity money has flooded into big-box gyms recently, but the smart money could be headed to smaller-sized gyms like Anytime Fitness.
Fireside Chat: Myzone CEO Jay Worthy on Gamification Trends, Community & More
In this latest “Fireside Chat” video, Myzone CEO Jay Worthy joins Athletech News Founder and CEO Edward Hertzman to discuss […]
Pvolve’s Friends & Family Event Is Here—Score 15% Off Sitewide
The Pvolve Black Friday Sale is back -- we've rounded up the best deals to shop from the Jennifer Aniston-loved functional fitness brand.
Alo’s Black Friday Deals Are Here—Shop 30% Off Sitewide
Shop Alo's Black Friday sale featuring items that are 30% off across the site including leggings, sports bras, accessories, and more.
From MTV to Peloton: Kristin McGee’s Journey in Yoga and Wellness
Kristin McGee, the founder of Peloton’s yoga classes, discusses her training and wellness philosophy and shares advice for other pros.
EoS Fitness Plots Greater Atlanta Expansion
EoS Fitness and its amenity-rich HVLP gym brand is headed to Georgia, with plans to open over 50 gyms across the state.
