In this latest “Fireside Chat” video, Katelyn DiGiorgio, President at Pure Barre, and Athletech News Founder and CEO Edward Hertzman break down the growth of Barre, both as a modality in general and through the Pure Barre franchise.

The pair go on to discuss DiGiorgio’s versatile background as a trainer, operator and executive, and how impactful these experiences are in a surging business. DiGiorgio also shares some eye-popping search metrics illustrating Barre’s popularity, how Pure Barre is creating new entry points and how the brand is responding to changes at parent company Xponential Fitness. She also spotlights Pure Barre’s expansion plans in this exclusive sit-down.

Watch the full interview for expert commentary on the following:

  • Fitness’ impact and intensity pendulum
  • Establishing a top option amid a surge in popularity
  • Appealing to a wide demographic

Key Talking Points:

  • 0:00 – 1:16 – Introductions
  • 1:16 – 4:19 – Early beginnings
  • 4:19 – 5:55 – Value of a unique background
  • 5:55 – 10:35 – Keeping Barre relevant
  • 10:35 – 14:09 – How Pure Barre stays ahead
  • 14:09 – 18:08 – Something accessible for all
  • 18:08 – 20:05 – Behind Pure Barres’ Longevity
  • 20:05 – 22:50 – New franchising developments
  • 22:50 – 24:26 – Why passionate operators succeed
  • 24:26 – 27:08 – Vitality of systems and people during HQ changes
  • 26:08 – 28:55 – The brand’s next steps
  • 28:55 – 29:10 – Wrap up
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