Success takes the right partner and strong systems.
ATN's Franchise Lens shares the keys to preparing for franchise success.
C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.
Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.
Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.
Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.
Life Time partners with Kiehl’s to bring premium skincare to NYC clubs, expanding its wellness focus amid new club openings.
Hybrid fitness is the future—learn how gym operators can boost engagement by meeting members where they are: in-club, online, and everywhere in between.
WeightWatchers partners with U.K.-based CheqUp to expand GLP-1 support, following news of its Chapter 11 and focus on long-term growth.
ElevateOS expands wellness concierge services luxury multifamily buildings, offering fitness classes, massages and more.
ISSA launches a GLP-1 support course to help fitness pros guide clients through weight loss, behavior change and long-term health success.
iFIT forms Science Council to integrate biomarker data, genetics and expert insights into personalized, real-time fitness experiences.
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