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Xponential Fitness shares jumped after the SEC closed its 18-month investigation with no action, marking a turning point for the franchisor.
From agentic AI to digital storefront tools, three of the world's top software companies are helping fitness and wellness businesses level up.
From smart rings to energy drinks, ATN breaks down the best early Amazon Prime Day deals for fitness and wellness enthusiasts.
JetSet Pilates is entering Greater Philadelphia with a 12-studio deal, expanding its Miami-based Reformer concept in the Northeast.
Pure Barre's summer challenge returns to studios this July, inviting members to boost consistency and explore four distinct barre workouts.
SweatPals is expanding its social fitness platform with new tools for trainers and Klarna-powered payment plans for attendees.
Sesh is offering a free four-week strength training program this July, with flexible workouts for the home or at the gym.
Apple is inviting users to channel their inner racecar driver with a new collection of high-intensity workouts inspired by its new F1 film.
The Health & Fitness Association begins its 2025–2026 board term with new leadership, five incoming directors and renewed advocacy efforts.
Yoga studios ranked last in client experience, trailing other fitness modalities and revealing a clear opportunity for operators.
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