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a dinner plate with a frown
Nutrition

MyFitnessPal FadLab Challenges Quick Fixes & Fad Diets

MyFitnessPal has launched a two-day pop-up installation in Austin, Texas, poking fun at fad diets and quick-fixes.

Courtney Rehfeldt • Jan 29 2025
Truemed co-founder Justin Mares
Fitness

CEO Corner: Truemed’s Justin Mares on HSA/FSA Funds in Fitness

Truemed is helping pioneer the fitness-as-healthcare movement, partnering with brands including Peloton, CorePower Yoga and Anytime Fitness.

Josh Liberatore • Jan 29 2025
a smiling Erin Andrews
Wellness

Sidelines & Self-Care: Erin Andrews Talks Wellness, Eye Health

Athletech News caught up with sportscaster Erin Andrews ahead of Super Bowl LIX to discuss eye health, wellness and fitness.

Courtney Rehfeldt • Jan 29 2025
People running, recovering and lifting
partnership

Refining the Fitness Journey: Embracing Wellness Alongside Cardio & Strength

Recovery, strength and community are reshaping gyms — and offering new opportunities for growth and retention

Athletech Studios • Jan 29 2025
woman meditates with headphones on
Wellness

The US Wellness Economy Is Now Worth $2 Trillion

America has by far the largest wellness market in the world, outpacing second-place China by over $1 trillion.

Josh Liberatore • Jan 28 2025
elderberry juice
Nutrition

Elderberry Juice May Aid Weight Management & Metabolic Health

Elderberry juice, known for immune support, may also aid weight management by improving gut health, glucose tolerance and fat metabolism.

Joy Keller • Jan 28 2025
a smiling woman working out on Echelon fitness equipment
Finance

Echelon Expands Accessibility to Fitness & Wellness With Flex

Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.

Courtney Rehfeldt • Jan 28 2025
the front desk at Orangetheory with an air purifier from Molekule
Fitness

Orangetheory Adds Advanced Air Purification Technology

Select Orangetheory Fitness studios will be outfitted with Molekule's FDA-approved, proprietary air purification technology.

Courtney Rehfeldt • Jan 28 2025
an interior image of a Perspire Sauna Studio
Wellness

Perspire Sauna Studio Targets Colorado’s Wellness Market

Perspire Sauna Studio is bringing the heat and opening seven new locations in Colorado's Boulder, Parker and Fort Collins areas.

Courtney Rehfeldt • Jan 28 2025
Crunch Fitness gym in Portland, Oregon
Fitness

Crunch Fitness Holds Top Spot, New Brands Land on Franchise 500

Crunch Fitness is once again one of the top franchise brands in North America, per Entrepreneur's annual Franchise 500 list.

Josh Liberatore • Jan 28 2025
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