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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

Watch Now

Fitness

Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science

Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.

Elizabeth Ostertag • May 30 2025
The Italian Showdown
Fitness

RiminiWellness Blends Competition & Commerce

A packed crowd watched HYROX and CrossFit athletes go head-to-head while franchise founders traded growth strategies in exclusive workshops.

Joy Keller • May 30 2025
A group of people at the beach enjoying Swet's mobile sauna.
Wellness

Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene 

Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.

Courtney Rehfeldt • May 30 2025
two models wearing SET active
Fashion

The SET Standard: Lindsey Carter on Building a Brand That Moves With You

SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.

Taylor Jean Stephan • May 29 2025
Three athletes running against a blue background.
Tech

Maxiom Labs Launches AI Health Coach, Opens $6M Series A

Maxiom Labs launches AI SmartCoach, opens $6M Series A, and enters clinical trials to test if its platform can outperform human experts.

Courtney Rehfeldt • May 29 2025
People playing pickleball at Dill Dinkers.
Fitness

Dill Dinkers Opens First San Antonio Pickleball Facility, Breaks Ground on Second Location

Dill Dinkers opens its first San Antonio location with plans to launch up to 20 indoor pickleball facilities across the greater metro area.

Courtney Rehfeldt • May 29 2025
John Madsen, Founder, Supra Human
Finance

Supra Human Surpasses $25M in Revenue, Redefining High-Ticket Fitness Coaching

Supra Human, led by an NFL veteran and media exec, serves six-figure clients with elite coaching and eyes $52M in projected annual revenue.

Courtney Rehfeldt • May 29 2025
artwork for the ATN Master Knowledge Series podcast featuring Eric Cressey
Longevity

Master Knowledge: Eric Cressey on the High-Performance Side of Longevity

In this podcast episode, Eric Cressey, a sports performance coach for the Yankees, shares his expertise on training as we age.

ATN Staff • May 29 2025
A woman using a Hypervolt device on her leg.
Fitness

F45 Adds Hyperice Recovery Tech to Select Studios

F45 partners with Hyperice to bring recovery tech like massage guns and compression boots to select studios.

Courtney Rehfeldt • May 29 2025
A YogaSix light in ambient purple light.
Fitness

YogaSix Hosts Annual YogaSix Day With Classes, DJs & Deals

YogaSix Day returns June 6 with free classes, community events, and the “Y6 Six” experience—a 60-minute sampler of all six YogaSix formats.

Courtney Rehfeldt • May 29 2025
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Fitness Business

Where Are They Now? Catching Up With ATN’s  2025 Power Players

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Arkansas Brand Aims to Take Instructor-Free, 24/7 Reformer Pilates Nationwide

Finance

Hyrox Sold to L Catterton-Led Group in Deal That Includes Brand’s Co-Founders

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Behind the Hyrox Boom and a Look at What’s Ahead

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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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