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Success takes the right partner and strong systems.

ATN's Franchise Lens shares the keys to preparing for franchise success.

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entrance to the HFA Show 2025 trade show floor
Fitness

Turkish & North Macedonian Fitness Federations Partner With HFA

HFA partners with Turkish and North Macedonian fitness federations to expand event access, share policy insights and boost collaboration.

Courtney Rehfeldt • Jun 03 2025
Rendering of a new Crunch Fitness gym
Fitness

Crunch Plants Flag in Apple Valley With 2 California Locations

Crunch Fitness is set to open two new locations in California's Apple Valley area—Hesperia and Victorville—featuring the 3.0 design template.

Courtney Rehfeldt • Jun 03 2025
Hims & Hers acquiring Zava
Finance

Hims & Hers To Acquire Digital Health Platform Zava

Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.

Courtney Rehfeldt • Jun 03 2025
Several hands together for RingConn Gen 2 Smart Ring.
Tech

Sleep Apnea–Detecting Smart Ring From RingConn Launches at Target

RingConn’s Gen 2 Smart Ring, which offers sleep apnea monitoring, is now available on Target.com and will soon be in-store.

Courtney Rehfeldt • Jun 03 2025
A group of women at Club Pilates.
Fitness

Club Pilates Inks Landmark Deal To Expand Across Australia

Riser Fitness will open 40 Club Pilates studios across Australia, marking one of the country’s largest fitness franchise expansions to date.

Courtney Rehfeldt • Jun 03 2025
piece of steak on top of an amplifyeP24 supplement case
Nutrition

amplifyeP24 Launches With Focus on Protein Absorption, Not Intake

amplifyep24, a new enzyme supplement, aims to improve protein absorption by more than 2X. Can it catch on in the booming protein market?

Elizabeth Ostertag • Jun 03 2025
Fit Body Boot Camp members
partnership

Fit Body Boot Camp Makes Long Term Health Accessible with HIRT 

Fit Body Boot Camp's high-intensity resistance training has an abundance of benefits, drawing in new members and elevating global wellness 

Athletech Studios • Jun 03 2025
Celsius and Alani Nu cans
Nutrition

Celsius Rebrands Functional Energy With Biggest Campaign Yet

Energy drink leader Celsius has launched its largest campaign to date following its $1.65B Alani Nu acquisition.

Courtney Rehfeldt • Jun 02 2025
join ad for Hyrox and pliability
Fitness

Hyrox Adds Stretching App pliability as Newest Partner

Under the one-year agreement, pliability will serve as the first-ever Official Stretching Partner of Hyrox. 

Josh Liberatore • Jun 02 2025
a workout at UFC Gym in the octagon
Fitness

UFC Gym’s Latest Franchise Play Targets Jiu-Jitsu Enthusiasts

UFC Gym is launching a Jiu-Jitsu-focused franchise model with a turnkey business opportunity for martial arts entrepreneurs.

Courtney Rehfeldt • Jun 02 2025
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