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women doing a workout at a Pvolve
Fitness

Women’s Health Outlook: Fitness Brands, Wearable Makers Tackle the Research Gap

From AI-powered cycle tracking to menopause-focused fitness, top experts reveal how the wellness industry is closing the gender gap in women’s health and research.

Elizabeth Ostertag • May 29 2025
Opening shot of RiminiWellness
Fitness

RiminiWellness 2025: A Living, Breathing Wellness Carnival

RiminiWellness 2025 launched its 19th edition in full force today, transforming Rimini into a sprawling wellness celebration.

Joy Keller • May 29 2025
hands of a man and woman grab a David protein bar
Finance

David Raises $75M for High-Protein Bars, Eyes Retail Expansion

Co-founded by RXBar's Peter Rahal, David bars pack 28 grams of protein for only 150 calories, a ratio that's higher than most brands.

Josh Liberatore • May 29 2025
woman lies inside of an Ammortal Chamber
Tech

Inside Ammortal, a New Wellness Machine That’s Used by NFL Athletes, Luxury Hotel Guests

The futuristic Ammortal Chamber combines wellness modalities like red light, molecular hydrogen and more into one experience.

Josh Liberatore • May 28 2025
The Studio MDR's Lisa Hirsch-Solomon
Fitness

CEO Corner: Lisa Hirsch-Solomon on The Studio (MDR), Growth of Lagree

Lagree chain The Studio (MDR) has gained popularity in Los Angeles as demand grows for high-intensity, low-impact workouts.

Elizabeth Ostertag • May 28 2025
A line-up of Phorm Energy drinks.
Nutrition

Phorm Energy Debuts With Dana White in Its Corner

Phorm Energy, backed by UFC’s Dana White, launches with four bold flavors, zero sugar, and St. Louis roots just in time for summer.

Courtney Rehfeldt • May 28 2025
Saquon for C4 Energy
Nutrition

Saquon Barkley to Lead New C4 Sport Campaign

C4 Sport names NFL running back Saquon Barkley as its newest brand ambassador, tapping into athlete-driven marketing.

Courtney Rehfeldt • May 28 2025
Protein Pints founders in a shopping cart outside of a Target store.
Nutrition

High-Protein Ice Cream Brand Hits Major Retailers

Protein Pints, a high-protein ice cream brand founded by two young entrepreneurs, expands to 8,000 stores nationwide.

Courtney Rehfeldt • May 28 2025
Ergatta Rowbot promo
Fitness

Ergatta Launches Rowbot, a Personalized Rowing Companion

Ergatta launches Rowbot, a customizable virtual competitor that adds real-time pacing, motivation and performance tracking.

Courtney Rehfeldt • May 28 2025
woman on a Pilates reformer
Fitness

Mario & Courtney Lopez Join Pilates Addiction Flagship Opening

Pilates Addiction opens its flagship LA studio with a four-day event, celeb guests, and high-intensity classes.

Courtney Rehfeldt • May 28 2025
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