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Mother and daughter walking into club
Fitness Business

Bay Club Eyes Expansion Across West Coast, Nearby States

California giant Bay Club is pursuing expansion in the Pacific Northwest with plans to enter nearby states in the Western U.S.

Josh Liberatore • Apr 22 2025
a Studio Pilates class
Fitness

Studio Pilates International Expands After Record Growth Year

Studio Pilates International is opening five new studios in the U.S. and Australia after a record year marked by client growth and sales.

Courtney Rehfeldt • Apr 22 2025
interior of 24 Hour Fitness
Fitness

24 Hour Fitness Teams Up With Action for Healthy Kids

24 Hour Fitness partners with Action for Healthy Kids to host open gym days and create wellness resources to inspire health and activity.

Courtney Rehfeldt • Apr 22 2025
Apple Watch
Tech

10 Years Later, the Apple Watch Is Still Setting the Pace in Health & Fitness

The past ten years of the Apple Watch have marked the evolution of one of the world's most important wearables.

Elizabeth Ostertag • Apr 22 2025
Man on leg extension machine
partnership

Technogym’s AI Ecosystem Transforms Gyms Into Healthspan Labs

Technogym — long revered as the global benchmark for intelligent training solutions — is no longer just shaping the future of movement. It’s shaping the future of health itself.

Athletech Studios • Apr 22 2025
Group of people doing planks in a circle
Fitness

Why Community Is Key to the Industry’s Growth

The founders and C-suite executives of CrossFit, Hyrox, Strong New York and The Athletic Clubs offer their takes on the power of community

Josh Liberatore • Apr 21 2025
A client working out with a trainer at SlowBurn.
Fitness

Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise

Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.

Courtney Rehfeldt • Apr 21 2025
Hormones Women's Health Mira
Wellness

Mira Launches Hormone Innovators Awards 2025 to Spotlight Leaders in Hormonal Health

Mira’s new Hormone Innovators initiative aims to accelerate progress in women’s health by recognizing game-changing work.

Elizabeth Ostertag • Apr 21 2025
Running Strava Adidas
Fitness

Adidas & Strava Offer Free Premium Trials for Runners Ahead of Spring Marathons

AdiClub members in the U.S. and Canada can access up to 12 months of Strava’s premium features for a limited time in the Adidas app.

Elizabeth Ostertag • Apr 18 2025
A female athlete drinking BodyArmor.
Nutrition

BodyArmor Taps Athletes To Champion Rebrand, New Campaign

BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.

Courtney Rehfeldt • Apr 18 2025
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Athletech News provides comprehensive media coverage of the most impactful news and trends shaping the fitness and wellness sector. Our newsletter and website cover emerging fitness technology, brick and mortar gyms, wellness trends, new fitness formats and the industry’s economic outlook.

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