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Equinox
Fitness

Equinox Must Pay $600K for Hard-To-Cancel Memberships in NY

Equinox will pay $600K and offer refunds after New York's AG found it made canceling memberships difficult.

Courtney Rehfeldt • May 30 2025
college students lift weights at the Indiana University rec center
Fitness

Indiana University Taps Ecore for Fitness Center Flooring, Sees Strong Return

Ecore Athletic helped transform IU's student rec center into a more inclusive environment, driving higher engagement, the sides say.

ATN Staff • May 30 2025
a woman looking at Exerp technology on her phone
Fitness

The Future of Gym Billing: Trends Driving Smarter, Seamless Payments

A seamless, flexible payment system is key to gym retention and revenue. Discover how Exerp is helping operators eliminate billing errors and boost member satisfaction.

Athletech Studios • May 30 2025
Nutrition

AG1 Expands Beyond DTC With Nationwide Launch at Costco

Daily health supplement brand, AG1, is now available in more than 600 Costco stores, marking its first major move into physical retail.

Elizabeth Ostertag • May 30 2025
close-up of Dave Asprey speaking at a conference
Wellness

Dave Asprey, Essentia Launch Biohacking Mattress System

Dave Asprey and Essentia have introduced a biohacking sleep system featuring EMF protection and performance-enhancing materials.

Courtney Rehfeldt • May 30 2025
Prenuvo clinic
Wellness

Prenuvo’s Polaris Study Suggests Whole-Body MRI Could Fill Gaps Left by Current Cancer Screening Guidelines

Presented at AACR 2025, the Prenuvo study highlights the potential of proactive MRI screening in detecting overlooked cancers and other serious conditions.

Elizabeth Ostertag • May 30 2025
Fitness

Pvolve and Tally Health Launch ‘The Longevity Formula,’ Blending Functional Fitness With Aging Science

Pvolve's new 6-month program combines personalized movement, epigenetic testing, and pro-longevity supplements to help users optimize their lives.

Elizabeth Ostertag • May 30 2025
The Italian Showdown
Fitness

RiminiWellness Blends Competition & Commerce

A packed crowd watched HYROX and CrossFit athletes go head-to-head while franchise founders traded growth strategies in exclusive workshops.

Joy Keller • May 30 2025
A group of people at the beach enjoying Swet's mobile sauna.
Wellness

Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene 

Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.

Courtney Rehfeldt • May 30 2025
two models wearing SET active
Fashion

The SET Standard: Lindsey Carter on Building a Brand That Moves With You

SET Active founder Lindsey Carter shares how she built one of today’s most beloved activewear brands by staying true to her vision.

Taylor Jean Stephan • May 29 2025
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